# Rosie Sherman > Senior Digital Product Designer @ SPANX® ✨ Location: New York, New York, United States Profile: https://flows.cv/rosie Rosie Sherman is an experienced digital product designer and illustrator, currently based in New York City. 🏙️ ✨ After graduating with a degree in Psychology and getting her start working freelance for small businesses and local brands, she got her certification in UX / UI design. Following several years as the first and sole designer at Curate (where she worked on a re-design of a complex SaaS product and eventually became a mentor to a junior designer as the company grew!), she moved on to Sure. For several years there, she worked on and owned a wide breadth of projects, including end-to-end designs and design systems for clients like Toyota, Mastercard, Farmers Insurance, and Better Home Insurance. She now works in the e-commerce space, as a Senior Digital Product Designer at SPANX. Rosie is a designer whose unique talents and skills lend themselves to simplifying complex problems, communicating clearly and kindly across teams, and thinking deeply and creatively with the human experience always front of mind. Simply put: she sees herself as a friend first, always seeking the best for her collaborators, stakeholders, and end users. ## Work Experience ### Senior Digital Product Designer @ Spanx Jan 2025 – Present | New York, New York, United States ### Product Designer & Illustrator @ Self Employed Jan 2019 – Present • Created digital & print materials, developed brand identity, and designed mobile-friendly websites for various clients B2C and B2B; across many industries (non-profit, legal, restaurant) • Illustrated and designed posters, invitations, and printed materials for events and businesses • Developed brand identities for small businesses and organizations to enhance their market presence ### Senior Product Designer @ Sure Jan 2024 – Jan 2025 | New York, United States • Owned and maintained a Design System for multiple partners; utilized Design System to streamline the digitization of insurance documents that improved efficiency by 80% • Created prototypes for client strategy meetings for the CEO and management team; innovated new concepts for clients ### Product Designer @ Sure Jan 2023 – Jan 2024 | New York, United States • Developed and maintained design work for multiple clients and teams on the Creative Services team at Sure for both internal products and external digital experiences • Created a streamlined client Design System for multiple partners, improving efficiency and collaboration between Designers and Engineers; built Design System for white-labeled optimization • Contributed to organizational restructuring of files within Figma to enhance workflow and productivity • Illustrated portraits of Sure employees as an incentive rewarding 3+ year tenured employees; contributed illustrative elements to brand work in internal documentation ### Lead UX & UI Designer @ Curate Jan 2022 – Jan 2023 | New York, United States • Developed design system; spearheaded all design processes, component library, and organization of files and assets • Mentored jr. designer; oversaw core experience on multiple product teams and pods • Managed and refined design process, informed development workflow; collaborated closely with developers to implement new and effective processes towards overall design strategy • Implemented user research processes, conducted customer interviews, created and supported Beta research program ### UX & UI Designer @ Curate Jan 2021 – Jan 2022 • Led end-to-end design of multi-faceted SaaS platform; acted as sole designer of entire product re-design in tandem with company’s pivot to Product Led Growth model as an effort toward becoming more competitive as a consumer-grade experience • Spearheaded modernizing of software with new design patterns • Collaborated with stakeholders, users, and engineers to ensure successful implementation • Restructured component library to enhance user experience and streamline development process ### Lead Barista & In-House Trainer @ baba cool Jan 2020 – Jan 2021 | Brooklyn, New York, United States • Developed official employee manual for Baba Cool, implemented new training structures, and designed materials • Promoted from barista to shift lead & in-house trainer, excelling in multitasking and customer service • Trained Front of House staff on procedures, techniques, and collaborated with management for continuous improvement ### Executive Assistant & Project Manager @ Big Gay Ice Cream Shop Jan 2019 – Jan 2020 | New York, New York • Acted as liaison between CEO/executive team and shop managers & teams, addressing management deliverables, vendor relations, and HR matters • Ordered supplies, maintained B2B relationships with suppliers, and created promotional/training materials • Cross-trained in HR practices to enhance team efficiency and productivity ### Lead Barista & In-House Trainer @ Caffe Umbria Inc. Jan 2019 – Jan 2019 | Portland, Oregon Area • Previously worked at Caffe Umbria in 2016-2017; brought on as lead Barista • Trained new team members on best practices, addressing work procedure issues promptly • Managed teams, presented goods, and handled customer requests at Caffe Umbria • Oversaw procurement and vendor relations, ensuring smooth operations ### Event Expert @ SeatGeek Jan 2018 – Jan 2019 | Portland, Oregon Area • Managed B2B relationships at SeatGeek, receiving exceptional feedback from customers and team members • Provided top-notch customer experience as a CX Associate for a fast-paced tech startup in Portland • Developed strong communication skills and fostered positive interactions with clients and colleagues ## Education ### TechDegree (TD) in User Experience Design Treehouse ### Bachelor's Degree of Arts in Social Sciences & Psychology Portland State University ### Whitman College ### High School in Visual and Performing Arts Vancouver School of Arts and Academics ## Contact & Social - LinkedIn: https://linkedin.com/in/rose-sherman --- Source: https://flows.cv/rosie JSON Resume: https://flows.cv/rosie/resume.json Last updated: 2026-02-23