Created high-performing landing pages to maximize conversions and drive growth from social media content and paid ads, achieving click-through conversion rates exceeding 40% on multiple pages.

Designed mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion.

Improved the design sizing process, presenting enhancements to leadership and documenting them in the public design wiki.

Led push notifications that increased month 1 retention rates by 10+ points.

Redesigned blogs and created content hubs to boost SEO and drive organic growth effectively.

Enhanced progress page for mental health journeys, incorporating recent activities, journals, session summaries and personalized progress charts for user activation and engagement.

Led research efforts for homepage redesign, team brainstorming and product discovery. Worked with product closely on activation and retention strategies, and translated the vision into different key milestones.

Collaborated with designers and engineers to build and enhance the design system.

Created designs for various platforms, including in-app products (iOS, Android, push, responsive web) and external channels (SEO, email, landing page, etc).