# Rosie Qu > Senior Product Designer | Entrepreneur | Top 50 mentors at ADPlist Location: San Francisco Bay Area, United States Profile: https://flows.cv/rosiequ 💁‍♀️ ABOUT ME Hi, I'm Rosie. I am a product designer lead in the Bay Area and have 8+yrs of launching B2B and B2C products for rapidly growing startups across web and mobile. My expertise lies in driving monetization, retention, user acquisition, and the rapid execution of data-driven experiments. Beyond that, I am a design mentor, founder, and startup advisor. 🎯 RESULTS & IMPACT As a career coach, I love to mentor people to achieve career goals. For more than two years, I have educated, supported, and guided junior and mid-senior designers, aspiring students with no prior experience who aim to enter the field of UX and gain admission to top UX schools. I have coached more than 200 designers and was recognized as one of the top 1% mentors for July, August, September, October, November, December 2023 and January 2024, and one of the top 50 female mentors at ADPlist. 📘 MY CAREER BACKSTORY I landed my first full-time product design role just three months after graduating from Cornell in 2017, and since then I’ve specialized in translating user and business needs into functional, impactful, and visually compelling designs. My experience spans AI, productivity tools, social networking, e-commerce, marketplaces, developer tools, healthcare, and EdTech—giving me a versatile foundation to adapt and design across industries. As a T-shaped design leader, I bring depth in product design alongside broad expertise across strategy, front-end development, and product management. I thrive in cross-functional environments where design, engineering, and business intersect—always focused on simplifying complex problems and delivering user experiences that both delight and drive measurable results. ## Work Experience ### Founder, product and design lead @ Ivie.ai Jan 2024 – Present Building an AI-powered coaching platform that guides students through the entire college application journey — led the team from 0→1, from ideation and product development to launch, achieving 1,000+ users within two months. ### Design Mentor @ adplist.org Jan 2023 – Present Recognized as one of the top 1% mentors for July, Aug, Sep, Oct, Nov, Dec 2023 and Jan 2024, and one of top 50 female mentors in Interaction Design. Hosted multiple group sessions, reaching hundreds of audiences. ### Senior Product Designer @ Cerebral Jan 2024 – Jan 2025 Led design across growth, marketing, and retention. •Created high-performing landing pages to maximize conversions and drive growth from social media content and paid ads, achieving click-through conversion rates exceeding 40% on multiple pages. • Designed mental health assessment initiatives, achieving an 88% increase in user acquisition and conversion. • Improved the design sizing process, presenting enhancements to leadership and documenting them in the public design wiki. • Led push notifications that increased month 1 retention rates by 10+ points. • Redesigned blogs and created content hubs to boost SEO and drive organic growth effectively. • Enhanced progress page for mental health journeys, incorporating recent activities, journals, session summaries and personalized progress charts for user activation and engagement. • Led research efforts for homepage redesign, team brainstorming and product discovery. Worked with product closely on activation and retention strategies, and translated the vision into different key milestones. • Collaborated with designers and engineers to build and enhance the design system. • Created designs for various platforms, including in-app products (iOS, Android, push, responsive web) and external channels (SEO, email, landing page, etc). ### Design Mentor @ MentorCruise Jan 2023 – Jan 2024 5 star ⭐️ review ### Senior Product Designer @ Reforge Jan 2022 – Jan 2023 Worked in the growth team to drive user adoption and retention. Redesigned and launched new guest dashboard (pre-member experience), led subscription management on billing and account page for new pricing and packaging product experience, and led design and research for 0-1 product initiatives, including team onboarding and learning goals. Championed process improvements between design and cross-functional partners. Collaborated with designers and engineers to build new design system. ### Product Designer @ Thumbtack Jan 2021 – Jan 2022 Created end to end Thumbtack Plus membership from the scratch across mobile and web, and played a critical role in growing number of paid members to over 10,000. The design is highlighted in company-wide announcements to the public. ### Senior Product Designer @ Stealth Startup Jan 2020 – Jan 2021 | San Francisco Bay Area Designed a SaaS dashboard, including asset management and billing data visualization for developers. Led design of video summarization and detection using AI. ### Founding product designer @ Firework Jan 2017 – Jan 2019 | Redwood City, California, United States Worked as the first in-house Designer and played a critical role in the launch of multiple consumer platforms (Loop. Social, Double Double, Firework) in iOS, Android and web app. I had an excellent track record of building the design from 0 to Firework (social video platform) has over 3 million registered users. Owned the design and research from beginning to end, including working hand-in-hand with product managers, engineers, other stakeholders and QA until the product/feature is launched. ### Client Services Intern @ Christie's Jan 2015 – Jan 2015 ### Cultural diplomacy and marketing Intern @ Meridian International Center Jan 2014 – Jan 2014 ## Education ### Pre-Acceleration Program Beta University Jan 2025 ### MPS in information science in Computer Science Cornell University Jan 2016 – Jan 2017 ### Product management Product School Jan 2020 – Jan 2020 ### Master of Fine Arts (M.F.A.) Candidate in Interaction design California College of the Arts Jan 2015 – Jan 2016 ### Master of Arts (M.A.) in Arts, Entertainment, and Media Management George Mason University Jan 2012 – Jan 2015 ### Bachelor's degree in Art history Central Academy of Fine Arts Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/rouqu --- Source: https://flows.cv/rosiequ JSON Resume: https://flows.cv/rosiequ/resume.json Last updated: 2026-03-25