I got into design because I’ve always loved using creativity and critical thinking to solve problems. I continue to be excited about design because it gives me the opportunity to use this thinking, combined with a deep empathy for my customer, to solve their problems and make a positive impact on the world around me.
Powering money for people and businesses: to pay, to get paid, to spend, in any currency, wherever they are, whatever they're doing. My team's mission is to help Wise users discover and adopt the products that help them get paid internationally.
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As a staff product designer I'm responsible for delivering results for more than one team, owning and driving high impact products and influence squad level planning.
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I worked with the Singapore office on a go-to-market-strategy to launch a beta version of Wise Business in India. I designed a localised version of the Wise business product allowing customers in India to get paid by international clients. The product has gained over 25k users in the first 6 months.
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I designed an in-network payment experience called Pay with Wise that allows Wise users to pay Wise payment requests instantly, for free. 20% of all Wise payment requests have been paid using this experience.
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I designed and ran in-depth research project to help understand how Wise Business customers use the product to get paid in order to increase the adoption of our account details. This helped build deep customer empathy across my team and squad and identified specific, actionable insights and opportunity areas within the product.
Reconnecting banks and businesses through payments.
Led an extensive series of internal mapping exercises and stakeholder interviews with the goal of helping the organisation become more product led and customer centric. Through this process I identified a prioritised list of opportunities for the product teams and wider business to go after in order to achieve this goal. The immediate result was a set of product and experience maps that have changed the way the wider business understands and talks about Pollinate's product experience.
Lead Product Designer for Fintech Services - Led the design strategy, research and execution of a radically new product for small business owners that automates their business finances so they can focus on running their business.
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Led research and design for SmartScan, Quickbooks UK's first feature contribution. SmartScan led the UK’s largest marketing push ever, reaching over 5,7m people and generating 38m views. SmartScan helped deliver 12% total new subscriber growth for QuickBooks UK within 6 months. SmartScan was awarded the 'Leadership Team Innovation of the Year" in recognition of its impact.
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Led the redesign of the E2E VAT tax experience in QuickBooks to align with new tax legislations that dramatically changed tax requirements for our customers. Working closely with HMRC and our customers we shipped the first experience in the UK to allow customers to connect with HMRC’s platform and file their taxes digitally. This resulted in a 133% increase in PRS (18-42) for the tax experience.
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I am an Innovation Catalyst, committing 10% of my time to helping others learn and apply design thinking methodologies, customer backed research approaches and problem solving techniques.
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I mentored designers in storytelling, workshop design & facilitation, and the adoption of new tools.
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I coached and mentored design interns and junior designers about design, Intuit's tools, and processes.
