• Founded PENTA as an independent product and systems initiative focused on intelligence, risk assessment, and operational decision-making in regulated environments.

• Apply lessons from enterprise cybersecurity, telecom, and industrial operations to explore how complex data, tooling, and workflows can be made executable under real-world constraints.

• Work spans product framing, system architecture, and early validation rather than full-scale commercialization.

• PENTA is exploratory and advisory in nature, and does not compete with employer IP or commercial product roadmaps.

Cybersecurity platform serving governments, critical infrastructure, and regulated enterprises.

• Joined at an early scale point to take ownership of core product and brand surfaces, inheriting distributed teams during a leadership transition and formalizing execution as the portfolio and customer base expanded.

• Brought in to recover a product launch that failed to land, where roadmap execution and product boot sequence were misaligned with customer expectations. Reframed the problem as a system issue, reset decision ownership across product, engineering, and execs, and stabilized delivery without restarting the roadmap.

• Enabled 0→1 delivery of six new products and sustained double-digit ARR growth by moving the organization from fragmented execution to a shared operating model.

• Reduced downstream release risk by introducing a unified UI and interaction system, cutting usability-related defects by over half and shortening release cycles.

• Partnered with engineering, security, and compliance leaders to align product surfaces with federal, accessibility, and InfoSec requirements, reducing enterprise deployment risk.

• Built and led a distributed team of 12 across five countries, using local autonomy plus shared standards to increase delivery speed without sacrificing quality.

Global food and agriculture company serving large-scale food service and retail operations.

• Led product and design initiatives focused on improving frontline sales effectiveness and operational clarity across a complex, brand-heavy organization.

• Built and prototyped an iPad-based sales enablement tool used by field teams, significantly reducing prep and admin time and materially increasing time spent with customers.

• Worked closely with sales, brand, and category teams to align digital tools with real-world food service workflows, grounding decisions in frontline constraints rather than marketing assumptions.

• Contributed to early pilots integrating Simplot products into supermarket ecommerce platforms, bridging physical product distribution with emerging digital retail channels.

Australia’s largest telecommunications provider, serving millions of consumer customers.

• Led UX and delivery for high-visibility consumer initiatives within a large, regulated telecom environment, working closely with product, brand, and compliance teams.

• Owned design execution for the expansion of ecommerce from single-product to multi-product purchasing, enabling bundled offers and more complex buying paths.

• Delivered internal broadband purchasing and city-wide Wi-Fi programs, balancing customer clarity, corporate brand alignment, and regulatory requirements under fixed launch timelines.

• Led design and UX work across multiple agency environments, delivering under tight timelines, shifting briefs, and high client visibility.

• Built early judgment in translating business intent into product and experience decisions, later applied in large-scale, regulated organizations.