# Rotem Willman

> Lead Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/rotem

10+ years of design experience rooted in user empathy and creative problem-solving.
Background in architecture and illustration.

I have a demonstrated experience working in multidisciplinary teams within fast-paced environments to help bring complex visions into reality. 

Highly skilled in Figma, AI design tools, Creative Cloud, Revit, AutoCAD, model-making and illustration.

## Work Experience
### Founding Designer @ TrueVault
Jan 2023 – Present | San Francisco Bay Area
- Drove comprehensive product redesign.
- Developed and implemented a scalable design system that enhanced cross-team collaboration and design consistency.
- Leveraged user research and data-driven insights to prioritize design initiatives with direct business impact.

### Founding Designer @ Ollie: AI Photo Assistant
Jan 2022 – Jan 2023 | San Francisco, California, United States
- Designed and launched an AI-powered photo organization app developed by ex-Google leadership.
- Improved user activation by 50% through strategic, user-centered onboarding design.
- Utilized rapid prototyping and feedback loops to refine product interaction.

### UX Designer @ Relay
Jan 2022 – Jan 2022
Designed collaboration features for automation platform at a16z- backed startup founded by ex-Google leadership.

### User Experience Designer @ CLOCKWORK DOG
Jan 2022 – Jan 2022
Designed in-product guided onboarding and help workflows for a world-leading product of immersive shows design and build.

### UX/UI Designer @ Valourline Technologies Inc
Jan 2022 – Jan 2022
Worked with a team on developing an interface and interactions for mental productivity app and website.

### UX Designer @ Stealth Mode Startup
Jan 2022 – Jan 2022
Interaction design, user research, wireframes and high fidelity prototyping

### Founder @ studioRWS
Jan 2017 – Jan 2022
Tailoring design solutions for the clients needs to create warm and liveable spaces.
Working directly with the clients throughout permitting, design phase, contract administration 
and construction phase to help them realize their project within their time frame and budget.

### Principal Architect @ Veev
Jan 2021 – Jan 2022

### Senior Project Architect @ Veev
Jan 2021 – Jan 2021

### Project Architect @ Veev
Jan 2020 – Jan 2021

### Architect @ John Maniscalco Architects
Jan 2015 – Jan 2017
Worked on high-end residential houses in the Bay Area from conception to construction administration phase.

### Architectural Designer @ Bull Stockwell + Allen Architects
Jan 2013 – Jan 2015
Worked on multiple tenant improvement projects for various companies in the Bay Area from
conception to CA. Have been a part of a small team designing a hotel from the conceptual phase
to 110% schematic design. Produced construction drawings for a luxury ski resort in Vermont.

### Junior Architect @ Danny Lazar Architects
Jan 2011 – Jan 2013 | Tel Aviv
Planning, Urban Planning, Research, Concept design, 3D modeling, CAD drafting, Presentations

### Intern @ HQ Architects
Jan 2011 – Jan 2011 | Tel Aviv
Concept design, 3D modeling, CAD drafting


## Education
### UX Design Career Track
Springboard

### B. Arch in Architecture
Tel Aviv University
Jan 2007 – Jan 2012


## Contact & Social
- LinkedIn: https://linkedin.com/in/rotemws
- Portfolio: https://www.rotem.design

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Source: https://flows.cv/rotem
JSON Resume: https://flows.cv/rotem/resume.json
Last updated: 2026-03-25