# Rounak Lenka

> Building @smallest.ai

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/rounaklenka

From chasing goals on the field to designing them on a screen, my journey has been anything but conventional. Once a professional footballer, then a trader, and now a full-time Product Designer, I’ve learned that whether it’s a game plan, a trading strategy, or a design system, success lies in understanding the needs of the team—or in my case, the users.

## Work Experience
### Founding Designer @ smallest.ai
Jan 2025 – Present | San Francisco Bay Area
Mostly do product design, growth, shoot videos, make rap songs and test out every other AI product as soon as they are in Beta. 

Professional Product Tester.

### Product Design II @ Upstox
Jan 2023 – Jan 2025 | Bangalore Urban, Karnataka, India
Working as a vendor for Upstox Web Design Team from Pineapple Design Stuido

- Led the MVP launch of Uplearn, Upstox's first learning platform, offering premium courses and webinars at an affordable price with a flexible subscription model. 
Made a revenue of 1CR+ in the FY Launch. (actual number differs)

- Led 4 pods, which include Support, Learn, Ads, Non-Brokrage

- Integrated AI Copilot experiences to enhance user engagement and simplify complex financial decision-making on support. 

- Led the design team in building a comprehensive Learning Center with an open library, offering clear and accessible answers to all trading and finance-related queries.

### Senior Product Designer ( Secondment to Upstox ) @ Pineapple Design
Jan 2024 – Jan 2025 | Mumbai, Maharashtra, India
Currently working alongside the Upstox design team to work on their website design requirements

### Product Designer @ Pineapple Design
Jan 2023 – Jan 2024 | Mumbai, Maharashtra, India
- Worked with DSP Finance, to create a better experience for their news and audio podcasts section on the website.

- Worked with Everledger to find out UX problems in their existing products and documenting them, along with restructuring their figma files and maintaining them.

- Worked with TestSigma on their website redesigning, giving them a new and modern design look and feel

### User Experience Lead @ Idea Usher
Jan 2022 – Jan 2023 | Remote
- Working on Blockchain products along with creating dApps.

- Creating P2P infrastructure for crypto platforms, similar to Binance, KuCoin etc.

- Leading the Blockchain Designing team.

### User Experience Designer @ TestWin
Jan 2022 – Jan 2022 | Remote

### UI/UX Designer @ A2D Innovations Pvt. Ltd.
Jan 2022 – Jan 2022 | Remote

### User Experience Designer @ Digilligence
Jan 2021 – Jan 2021 | India

### User Experience Designer @ Upstage India
Jan 2021 – Jan 2021 | Bhubaneswar, Orissa, India

### User Experience Designer @ AtgenX Solutions
Jan 2020 – Jan 2021 | Bhubaneswar, Orissa, India

### Stock Trader @ AtgenX Solutions
Jan 2020 – Jan 2020


## Education
### Bachelor of Business Administration - BBA in Accounting and Finance
Utkal University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rounak-lenka

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Source: https://flows.cv/rounaklenka
JSON Resume: https://flows.cv/rounaklenka/resume.json
Last updated: 2026-04-13