# Roya Ebtehaj

> UX Fellow @ Open Library | Product Design

Location: San Jose, California, United States
Profile: https://flows.cv/royaebtehaj

🌴 I'm a California-based Product Designer and Educator with a background in new media art and XR technologies. I have an MFA degree in Digital Media Arts from CADRE New Media Lab at SJSU. 👩🏻‍💻

+ As a product designer, I improve user experience through research, user flows, wireframes, and prototypes. I boost brand visibility and engagement by refining UI design and creating marketing content, including graphics, videos, and interactive media.

+ As a lecturer in Art and Design, I blend education with hands-on practice, helping students realize their artistic visions and create intuitive digital interactions.

## Work Experience
### Product Design Fellow at Open Library @ Open Library Community Page
Jan 2023 – Present | San Francisco Bay Area
+ Contributed to the design system to ensure consistent site navigation and enhance the user experience, with a focus on typography, color, UI components, and iconography.
+ Created digital wireframes and prototypes in line with the design system, particularly for Book Subject Pages.
+ Supported the Open Library team in conducting User Experience Research (UXR), where interviews were conducted with patrons and users to gather feedback on their website experience and the book loaning process.
+ Actively participated in weekly design meetings to share updates on design system progress.

### Adjunct Faculty @ College of the Sequoias
Jan 2023 – Present
+ Taught various Art and Graphic Design courses.

### Product Designer @ Freelance
Jan 2019 – Present | San Francisco Bay Area
+ Created branding content, including web design, graphics, videos, and interactive media, for clients such as Asia Beauty Lounge, Parvin Law, Master of Market agency, Luminous Aesthetics, and Chamber Music Festival Silicon Valley.
+ Facilitated design reviews with stakeholders and the SEO team to lead user research and conduct competitive analysis.
+ Created user flows, wireframes, storyboards, and prototypes and conducted usability testing.

### Adjunct Professor @ Lake Tahoe Community College
Jan 2022 – Present | California, United States
+ Taught DMA 121 class: Artistic Concepts for the Web

### Product Designer @ BABCO
Jan 2023 – Jan 2023
+ Conduct user research studies and analyze data to generate actionable recommendations for improving the user experience.
+ Collaborate closely with other designers, project managers, and stakeholders to gather requirements, gain insights into user needs, and ensure alignment between design solutions and business objectives.

### Postdoctoral Fellow @ Santa Clara University
Jan 2019 – Jan 2022 | San Jose, California
+ Taught digital art/design courses: Digital Imaging (Arts 174), 3D Modeling & Animation (Arts 173), 3D 
    Printing & XR Intro (COEN 165)
+ Performed research on topics related to the intersection of Art, Culture & Technology

### Teaching Associate @ San Jose State University
Jan 2017 – Jan 2019 | San Jose, California
+ Taught Introduction to Digital Media Art course (ART74) to undergraduate students
+ Developed and managed the class syllabus 
(Skills include Adobe Creative Suite, Augmented Reality, 3D Modeling, Animation, and Creative Coding)

### Visual Designer @ San Jose State University
Jan 2016 – Jan 2017 | San Jose
+ Managed and updated the EE website to maintain consistent branding.
+ Produced promotional graphics such as flyers, posters, and videos to advertise and promote departmental events effectively.

### Visual Design Intern @ Batteroo
Jan 2015 – Jan 2016 | Sunnyvale, CA
+ Designed the startup’s website. 
+ Designed digital content for marketing campaigns, and weekly newsletters for promotion strategies.

### Marketing Strategist @ MCTEL Hamrah
Jan 2011 – Jan 2015 | Tehran, Iran
+ Organized and led brainstorming sessions for advertising campaigns
+ Developed and implemented marketing strategies, including social media, email, and content 
    marketing, to increase brand awareness and drive sales
+ Mentoring junior staff in project development and performance management

### Art Director @ IRIB
Jan 2011 – Jan 2015 | Tehran Province, Iran
+ Produced and edited video content for various TV programs 
+ Coordinates story content with producers and reporters
+ Ensures style and accuracy of graphics packages prior to airing


## Education
### Master of Fine Arts (MFA) in Digital Media Arts
San José State University

### Bachelor of Arts (BA) in Photography
Islamic Azad University


## Contact & Social
- LinkedIn: https://linkedin.com/in/royaebtehaj
- Portfolio: https://royaebtehaj.me/

---
Source: https://flows.cv/royaebtehaj
JSON Resume: https://flows.cv/royaebtehaj/resume.json
Last updated: 2026-04-13