# Rubina Ramchandani > Lead Product Designer | Generative AI & Agentic Systems | Enterprise SaaS & IoT Platforms | AWS Location: San Jose, California, United States Profile: https://flows.cv/rubina I build intelligent products at enterprise scale. At Amazon Web Services (AWS), I’ve led IoT and Automotive platform initiatives supporting connected vehicle ecosystems for global brands like Volkswagen. My work translates advanced AI and cloud capabilities into intuitive experiences that drive measurable adoption, operational efficiency, and business growth. My strength lies in navigating highly technical environments, from edge computing and data platforms to enterprise networking shaped by large-scale Cisco architectures. I bring clarity to ambiguity, aligning user needs with engineering realities while shaping scalable product direction. What differentiates me is range. I operate comfortably at both strategic and execution levels, influencing roadmaps, shaping AI-enabled features, and raising the design bar across cross-functional teams. I am motivated by turning sophisticated technology into experiences that feel seamless, purposeful, and human. ## Work Experience ### Lead UX Designer (IC), AI/ML @ Amazon Web Services (AWS) Jan 2024 – Present | San Francisco Bay Area Architected end-to-end Human-AI Interaction for AWS Bedrock Agentic RAG and multimodal platform services, increasing retrieval accuracy by 25% and reducing hallucinations by 15% in multi-million-dollar enterprise deployments. Designed trust-centered UX patterns that surfaced model reasoning, intent mapping, and system transparency to strengthen user agency in AI-driven workflows. Partnered with research and engineering leadership to accelerate delivery by 10%, identify critical model behavior gaps, and influence high-priority experimentation roadmaps. ### Lead UX Designer (IC) - IoT Automotive&Aerospace @ Amazon Web Services (AWS) Jan 2024 – Jan 2024 | San Francisco Bay Area Launched a 0 to 1 IoT automotive platform from concept to global release, securing top-tier manufacturer partnerships and achieving 15% initial adoption. Established a UX governance framework that aligned product and engineering roadmaps, accelerated delivery by 10%, and increased feature adoption by 20% across the IoT portfolio. Reduced onboarding time by 30% through scalable standards and operational rigor while leading executive design sprints to close critical workflow gaps. Drove market visibility with a service launch at AWS re:Invent, a 40% awareness lift through CES showcases, and mentorship of 6+ designers to scale high-performing teams. ### Senior UX Designer, AWS IoT Fleetwise @ Amazon Web Services (AWS) Jan 2022 – Jan 2024 | Palo Alto, California, United States ### UX Designer, AWS IoT Fleetwise @ Amazon Web Services (AWS) Jan 2021 – Jan 2022 | Palo Alto, California, United States Founding designer of the AWS IoT Automotive product portfolio. ### Product Design Mentor @ Designed.org Jan 2020 – Present | San Francisco Bay Area ### Snr Product Designer @ Volkswagen Group of America, Electronics Research Lab. Jan 2018 – Jan 2021 | Belmont, CA Led product strategy for autonomous and electric vehicle platforms, securing $100K+ in R&D funding to advance next-generation mobility solutions. Architected an internal AI data-labeling system that eliminated third-party costs, saved $200K annually, and increased engineering velocity by 40%. Designed a multimodal AI assistant for sustainable routing and presented end-to-end in-car experience concepts to Audi and Porsche executives. Directed cross-functional teams and contributed to core IP through an AI-driven invention disclosure. ### Snr. Product Designer @ Cisco Jan 2016 – Jan 2018 | San Francisco Bay Area Core team member of two teams (Unified Collaborations and Customer Services) - Redesigned enterprise solutions that allowed customers to easily install and deploy the Cisco 6000 and 4000 Series IP Phone systems. This allows small and large businesses to consolidate their communications infrastructure costs and reduce maintenance overheads. - Projects helped increase Customer Satisfaction scores by 17%. Improved cost-savings by over 23% year over year due to reduction in Support Calls and Time saved. - Worked closely with researchers to identify needs and opportunities that defined projects to create new personalized experiences for customers and partners online. Accomplishments: Decreased Costs: - Customers are able to upgrade their legacy phone system and lower their total cost of ownership with cost-effective, time-saving operations - In the first nine months of operation the new equipment saved companies up to $1 million in maintenance costs and 40% of the savings that will be ongoing - 34% lower costs for equipment maintenance - 31% reduction in Mean Time To Repair(MTTR), down from 20.8 hours to just 4.65 hours Increase in Productivity - 78% reduction in mean time to repair down from 20.8 hours to just 4.65 hours - 84% of enterprises say collaboration technologies have improved the productivity of individual employees. - 67% faster moves, adds, and changes (MACs)—down from 45 minutes to just 15 minutes ### Product Designer (Cisco Services) @ Cisco Jan 2012 – Jan 2016 | San Francisco Bay Area - Part of the team that was responsible for the transformation of Cisco.com Support Homepage. Used research and metrics analysis to prioritize key tasks users perform on the page and feature requirements - Responsible for redesigning the returns process at Cisco. A key task by customers and partners. - Presented research and design proposals to multiple business units at the executive level - Secured funding and resources to bring proposals to fruition Accomplishments: Reduced Clicks: - Auto populating the fields reduced the number of clicks resulting in less time spent to complete the tool - Within the first four months of launch, time taken to start returns were reduced by 50%, which improved efficiency Intuitive Solution: - Provided users with a guided experience that required minimum to no training - Customer Satisfaction (CSat) Score increased by 16% (2.5 to 2.9) within the first 4 months of launch Revenue Saved: - The new experience allowed users to enter data directly into the tool after TAC or LSC had initiated the process. This eliminates a long back and forth of emails between Cisco and the customer - Over $450,000 in revenue saved by Cisco due a reduction in TAC [Technical Assistant Center] time spent on initiating and completing the process on behalf of the customers ### Principle @ Connected Designs Jan 2005 – Jan 2012 Connected Designs was born while still in undergrad. I spent a lot of time consulting at design studios, collaboration with spatial designers and branding for local businesses. Clients Include - ArthRang - Merchandise and lifestyle apparel Mausaki - Marketing material and stage design AVeryNice Design Studio - Branding and print design for NGO’s Wynwood Solutions - Brand strategy Bread Butter and Jam - Brand strategy and packing design Elden Designs - Set design ### Contract - UX Architect @ POSSIBLE Jan 2012 – Jan 2012 | Greater Los Angeles Area Contracted with POSSIBLE WorldWide to design for their SONY PlayStation account. - Created wires for the interactive TV platform - Collaborated with the visual designer to successfully transform wires into final product - Interacted with the clients to envision future requirements and transformed them into high fidelity wires ### UX Intern - Product Designer @ PUSH Offices Jan 2011 – Jan 2011 | Venice, CA During my time at PUSH Offices, I not only designed experiences for the web, phone and tablet, but also designed for spatial experiences and large touch screens. - I worked directly with the Founder and Creative Director - Created digital web services that lend itself to multiple smart devices - Created an interactive installation (using gestures) to celebrate the Surf, Run and Bike culture in California hosted at the Architecture and Design Museum, LA - Managed junior visual designers to achieve design goals ### Teacher's Assistant | History of Graphic Design Grade 1 and 2 @ Art Center College of Design LA Jan 2010 – Jan 2011 | Greater Los Angeles Area Assisted the professor for History of Graphic Design 1 and 2 - Mentor students to develop their writing skills and share in depth knowledge in the history of design. I did this through 1:1 in person or video meetings. - Critique and grade papers. - Help students achieve ready to publish quality final essays. - Work with the Instructor and course producer to provide supporting material for lectures. ### Intern - Visual Designer @ Nestlé S.A. Jan 2010 – Jan 2010 | Marysville, Ohio The work I did at Nestle included - - Applying research methodologies to gain and analyze consumer insights - Translated consumer insights into brand icons and package designs - Design marketing material for trade shows, events and NESTLE consumer days ### Brand Strategist | Visual Communication Designer @ Brand Union Jan 2007 – Jan 2009 | Bangalore, India Joined Brand Union+Ray and Keshavan, India's leading design firm as a Brand Strategist and Visual Designer. During my time there some of my responsibilities included - - Creating brand identity systems for fortune 500 companies. - Using research methodologies to conduct research and influence design decisions - Conceptualizing digital, film, print and spatial experiences for major national brands and international brands. - Designed spatial experiences for the top four international airports in India ## Education ### Certification in Product Management Stanford University ### Certification in Product Management General Assembly ### Master of Fine Arts (MFA) in Media Design ArtCenter College of Design ### Bachelors of Arts in Graphic Design University for the Creative Arts ### Diploma in Advertising and Graphic Design Wigan and Leigh ### HSC in Business/Commerce/Economics JAI HIND COLLEGE, MUMBAI ## Contact & Social - LinkedIn: https://linkedin.com/in/rrubina - Portfolio: https://beyondthepixel.io/ --- Source: https://flows.cv/rubina JSON Resume: https://flows.cv/rubina/resume.json Last updated: 2026-04-13