# Ruby Baćanović > Multidisciplinary designer with over 12 years of experience building thoughtful, award-winning, high-impact designs across brand, web, and digital products. Location: San Francisco, California, United States Profile: https://flows.cv/rubybaanovi Multidisciplinary designer with over 12 years of experience building thoughtful, award-winning, high-impact designs across brand, web, and digital products. I specialize in crafting strategic, user-centered design solutions that are both beautiful and functional, spanning early-stage startups to global brands. I’ve worked independently and within global studios, agencies, and product teams, including Authentic, Elevate Labs, Graveflex, FIVE (now Endava), and PowerToFly. Through my independent practice, ONNO, I’ve partnered with clients like Google, REI, TechCrunch, GE, Magnolia Market, Avalanche, Best Made Company, and This Saves Live, shaping brands, scaling products, and launching successful campaigns across web and mobile. Most recently, at Authentic, I’ve designed elevated, conversion-focused websites for luxury real estate developments, creating scalable design systems, marketing assets, and brand collateral that help properties lease faster and stand out in competitive markets. Previously, as Senior Product Designer at Elevate Labs, I led brand and product design for the Balance meditation app, from UX/UI across platforms to visual identity, growth campaigns, and social design. During my time there, Balance won Google’s Best App of 2021, 2020 Award of Excellence by Communication Arts, multiple MUX Awards, and was featured three times by Apple. The app surpassed 2 million downloads, earned a 4.9 App Store rating, and grew its social following from 100 to 80,000+. Outside of client work, I’m the founder and curator of The Design Blog, a design platform that highlights inspiring design work from around the world. TDB has been featured in numerous industry-leading publications and recognized among the top design blogs globally. ## Work Experience ### Senior Product Designer @ The Mind Company Jan 2025 – Present ### Independent Brand & Digital Designer @ ONNO Jan 2016 – Present | San Francisco, California, United States • Increased This Saves Lives’ conversion rate by redesigning the web store and improving the core UX/UI shopping experience. • Spearheaded website redesign and development that improved visibility of an award-winning, specialist high-end construction company in London, UK. • Led website redesign and development for the fastest-growing IT company from Croatia, Q Agency. • Identified issues and delivered UX/UI, app, and web store improvements for Magnolia Market, a well-respected brand. • Led UX/UI design, conducted research, identified problems, proposed improvements, and developed new features for the Marco Polo app. • Spearheaded brand development and designed a responsive eCommerce website for a medical marijuana directory and discovery startup from the US. • Led design and development of the website, developed the brand identity and guidelines and designed social media and print materials for Mikasa Studio, a vacation rentals company. • Won several web awards, two times featured in interaction, two times featured in graphic design (Best of Behance), featured in Los Logos 8 book, and LogoLounge 12 book. ### Founder / Curator / Designer @ The Design Blog Jan 2011 – Present | San Francisco, California, United States The Design Blog is a carefully curated platform for design and creative inspiration featuring works of designers, studios, and creatives from around the world. TDB started as a way to support the design and creative community. Since 2011, it has acquired over 550k followers on various platforms, and many influential magazines have included it in their "Top Design Blog" lists. ### Web/Digital Designer @ Authentic Jan 2023 – Jan 2025 | Los Angeles, California, United States ### Senior UI/Visual Designer @ Graveflex Jan 2023 – Jan 2023 | Los Angeles, California, United States ### Senior Product Designer (Balance App) @ Elevate Labs Jan 2020 – Jan 2021 | Los Angeles, California, United States ### Product Designer (Balance app) @ Elevate Labs Jan 2017 – Jan 2020 | San Francisco Bay Area • Led UX/UI for iOS and Android platforms, web design, marketing, visual, and brand identity design for Balance meditation app. • Designed and shipped features that increased retention, number of subscribers, ratings, and user satisfaction in Balance and Elevate apps. • Worked closely with the marketing team on designing and shipping successful promotional campaigns that increased downloads, revenue, and daily active user numbers. • Identified and resolved flaws, conducted user research, analysis, and A/B testing, and developed new ideas on how the UX/UI experience could be improved. • Collaborated with design, engineering, content, marketing, and data teams to implement new features, A/B testing, marketing campaigns, and process improvements. • Developed extensive brand guidelines, social media, and marketing templates that built the social following for Balance (from 100 to 50,000+ followers). • Collaborated and managed day-to-day work with external contractors on website development, illustration creation, and other app visuals. • Won Google's Best App of 2021, Communication Arts Award of Excellence, three MUX Awards, and received three features by Apple in the App Store, including the App of the Day for Balance app. • Received over 2 million downloads, more than 40,0000 reviews, and 4.9 ratings on Apple's App Store, bringing the Balance app among one of the highest-rated meditation apps. ### Digital Designer @ PowerToFly Jan 2015 – Jan 2016 | USA / Remotely • Led redesign and development of the employee and employer pages. • Proposed and implemented new features and UX/UI improvements across the web platform and dashboards. • Led redesign of multiple user-facing features and pages like job boards, candidate profiles, messages, talent wizard, pricing, and client landing. • Collaborated closely with product managers, designers, developers, and marketing teams to implement new web features, testing, and marketing campaigns. ### UX/UI Designer @ Five Jan 2014 – Jan 2016 | Zagreb, Croatia • Led UX/UI design of Stephen Hawking’s Snapshots of Universe iOS app and received a feature in Apple’s App Store. • Redesigned the UX/UI of the Ministry of Sound iOS and Android app. • Proposed UX/UI improvements and new ideas for the Choice Hotels, TechCrunch, Farmigo, Flaviar, and Gannett news apps. • Developed UX/UI and visual design for the UI kits that received over 80,000 downloads and two features in Best of Behance: Interaction. • Collaborated with project managers, designers, developers, and key stakeholders on the implementation of new features, testing, and process improvements. ### Graphic & Web Designer @ Kastav Film Festival Jan 2013 – Jan 2015 | Zagreb, Croatia Lead designer/creative director in charge of the festival's visual identity from 2013-2015. ### Freelance Graphic & Web Designer @ Unknown Jan 2011 – Jan 2014 | Zagreb, Croatia ### Graphic Designer @ Fiktiv Jan 2014 – Jan 2014 | Zagreb, Croatia ### Graphic Designer / Web Designer @ Virtualna Tvornica Jan 2013 – Jan 2013 | Zagreb, Croatia ### Graphic Designer @ ZaGvišnGodba Youth Organization Jan 2010 – Jan 2012 | Škofja Loka, Slovenia ### Graphic Designer @ Muvka Youth Organization Jan 2010 – Jan 2011 | Vinkovci, Croatia ## Education ### Graphic Design Otvoreno učilište Algebra ### Information Design Zagreb University of Applied Sciences ### High School Matija Antun Reljkovic Gymnasium ## Contact & Social - LinkedIn: https://linkedin.com/in/enabacanovic - Website: https://onno.studio - Website: http://thedsgnblog.com --- Source: https://flows.cv/rubybaanovi JSON Resume: https://flows.cv/rubybaanovi/resume.json Last updated: 2026-04-05