# Ruby Chen > UX Designer | Mixed Reality Location: San Francisco, California, United States Profile: https://flows.cv/rubychen Ruby is a UX Designer with a passion for designing innovative products that bring people joy. Her innate creativity and curiosity led her to work on smart AR projectors at Lightform. She believes a great experience should be shareable that help builds emotional connections among people, because that is what matters most. Previously, Ruby has worked on AR/VR experiences and award-winning websites that transformed healthcare education into memorable learning experiences for top biotech companies such as GSK, Genentech, and Eli Lilly. Outside of work, she spent time volunteering for non-profit organizations like IxDA and CODAME. Ruby held an MFA in Art and Technology from CalArts and studied Computer Science at National Taiwan University. ## Work Experience ### Sr UX Designer @ Amazon Lab126 Jan 2024 – Present | San Francisco Bay Area ### UX Designer @ Amazon Lab126 Jan 2021 – Jan 2024 | San Francisco Bay Area ### Senior UI/UX Designer @ Lightform Jan 2020 – Jan 2021 | San Francisco Bay Area • Sole UI/UX designer on Lightform’s new product initiative to bring Projected AR to a new customer base and design from zero to beta. • Conducted early exploratory research to identify user motivations and help define features for MVP. • Closely collaborated with PM and engineers including front-end, back-end, embedded system, and computer vision team. • Led the new product Beta Program focusing on qualitative research to continually improve the design and user flow. • Designed critical feature update for existing AR design tool Creator and improve user onboarding flow. ### Lead UX Designer @ Viscira Jan 2019 – Jan 2020 | San Francisco Bay Area • Led UX design and worked with clients direclty for multiple major accounts at Viscira, a full-service agency for the life science industry, including top pharma companies such as GSK, Eli Lilly, and Genentech. • Led creative direction and UX on a pharmacist educational website with an innovative use of technology and visual storytelling that won a Gold Davey Award. • Hosted external & internal design workshops to build design culture. • Mentored junior designers on advancing their communication and design skills. ### Senior UX Designer @ Viscira Jan 2017 – Jan 2019 | San Francisco, California • UX lead on an educational HoloLens AR program for a biotech client (a subsidiary of Johnson & Johnson) about a rare heart disease, that increased efficiency when training new hires and successfully built employee empathy towards patients and caregivers from day 1. The project resulted in strengthening client relationships and brought organic business growth for the agency. Work closely with developers and the animation team to define the end-to-end flow and establish XR project process, documentation, and best practices. Actual user quote: “We have learned about the heart through text and PowerPoint, but this was a much more interactive and dynamic instruction. I was better able to understand exactly how the heart functions and the stress put on the heart with this disease.” • Led multiple projects from mobile apps to brand websites that help healthcare clients better explain complicated medical stories for patients and caregivers. • Represented Viscira to deliver an educational VR experience about COPDin a respiratory disease conference at Chengdu, China. ### UX designer @ Viscira Jan 2014 – Jan 2017 | San Francisco, California • Shipped more than 50 projects as UX design lead for top pharmaceutical and healthcare companies, including Pfizer, GSK, Abbvie, and Genentech. • Worked on many different types of projects, such as responsive websites, interactive presentations, digital sales aids, tradeshow touchscreen experiences, virtual reality (Oculus Rift, GearVR), and augmented reality (iPad, Hololens). • Work involved information architecture, heuristic evaluation, sketching, brainstorming, wireframing, prototyping, motion design, and collaborating closely with visual designers, developers, medical writers to ensure quality, timely delivery. • Support the business development team on pitches with creative strategies and interactive prototypes. ### Interactive Media Artist @ Yerba Buena Center for the Arts Jan 2014 – Jan 2015 | San Francisco Bay Area Created the interactive installation, Unsilence the Newsbin, that received great reactions from participants in the Market Street Prototyping Festival in 2015. ### Freelance Cultural Advisor @ Walt Disney Imagineering Jan 2013 – Jan 2014 | Valencia, CA Provided cultural feedback on preliminary scripts and theater performance titles for developing Shanghai Disney Resort. ### Digital Media Design Intern @ Discovery Communications Jan 2013 – Jan 2013 | Manhattan, New York • Worked closely with Mobile Design team and Web Design team in assisting design process of mobile applications and website. • In charged of creating high-fidelity prototype videos for the Discovery.com redesign project, that improved internal communication with key business stakeholders. • Designed and brainstormed user interactions, wireframes, mock-ups for mobile apps and web. • Worked in partnership with a multi-disciplined intern group to produce a comprehensive marketing and sales plan for the Investigation Discovery (ID) channel. Designed and created an opening video to repackage the ID channel, which received special interests in the final showcase. ### Interactive Exprience Research Assistant @ National Taiwan University Jan 2011 – Jan 2012 | Taipei, Taiwan • Research assistant for Prof. Shih-Chung (Jessy) Kang. Designed and developed mobile device applications of water resource and disaster alert system. • Developed concepts and designed prototypes for water information interactive digital games for high school students. The games touch upon a range of water topics, which will be enhanced through educational material in both digital and non-digital format. ### Workshop Instructor @ OpenHCI workshop Jan 2012 – Jan 2012 | Taipei, Taiwan Led a team of students in psychology, design and computer science to develop a human-computer interaction project from brainstorming, design to high fidelity prototype. ## Education ### Master of Fine Arts (MFA) in Art and Technology California Institute of the Arts Jan 2012 – Jan 2014 ### Bachelor of Science (BS) in Computer Science National Taiwan University Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/tingjuchen --- Source: https://flows.cv/rubychen JSON Resume: https://flows.cv/rubychen/resume.json Last updated: 2026-03-25