# Ruby Hatem

> Designer, musician, filmmaker and power lifter.

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/rubyhatem

I’m a product designer with extensive experience building and scaling digital products.

I work best at inflection points — early-stage concepts, complex systems, or products that need sharper thinking and stronger execution. I care about structure, decision quality, and taste. Not just how something looks, but how it holds up under pressure.


I’m also a musician and a filmmaker. Not as a side note — but as part of how I think. Rhythm, pacing, composition, tension. Those instincts shape how I design: what to emphasise, what to remove, when to hold back.

## Work Experience
### Staff Product Designer, Applied AI @ Google
Jan 2025 – Present | United States
Led major agentic AI products across Google Cloud Applied AI, spanning Enterprise, Commerce,
and SMB.

### Senior UX Designer, Google Play @ Google
Jan 2021 – Jan 2025 | San Francisco Bay Area
Led personalization and distribution initiatives for Google Play, driving 4 major launches.

### Product Design Lead @ TEKsystems @ Facebook
Jan 2020 – Jan 2021 | San Francisco Bay Area
Led the Newsfeed design system by facilitating cross-team design workshops, establishing
governance, and launching multiple shared components.

### Product Design Lead (consultant) @ RUBA PRODUCTIONS LTD
Jan 2009 – Jan 2020 | London, United Kingdom
Ran an independent consultancy partnering with creative agencies and in-house teams to bring
products and services to market across technology, fintech, and retail.
Selected highlights:
- Technology & Fintech: Led high-impact initiatives for Google, Samsung, PayPal, and Travelex
- Luxury & Retail: Directed global platform launches for Chanel, Oriflame, Albertsons, and Avon


## Education
### MA in Film making and the creative economy
Kingston University
Jan 2007 – Jan 2009


## Contact & Social
- LinkedIn: https://linkedin.com/in/rubahatem
- Portfolio: http://www.ruba.net

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Source: https://flows.cv/rubyhatem
JSON Resume: https://flows.cv/rubyhatem/resume.json
Last updated: 2026-03-30