Led UX & experience design through complete product design lifecycles from initial concept to commercial launch for diverse global B2C and B2B ventures. Collaborated extensively with industry experts and cross-functional teams to ensure customer insights drove product strategy, vision, and overall customer experience.
Key ventures include:
•Digital Dossier Platform for Physical Art: Led product vision and storytelling of the blockchain-back platform, securing key investments for product build
•SME Mobile Banking App (Middle East): Led UX to deliver a build-ready product for a leading investment and holding company
•IoT Wellness Monitoring Platform (UK): Led UX design for a multi-product platform for a major telecommunications company
•Loyalty & Payments Mobile Wallet (Africa): Led UX design for a multi-brand solution, reaching 1M users within six months post-launch
•B2B/B2C Fuel Delivery Service (Middle East): Led customer research and UX design for a major energy company
•Production Performance Management Tool: oversaw UX design for a global building material company
•Healthcare Enterprise Staffing Solution (US): Led UX design of the multi-product platform for a global health technology company
BCG Digital Ventures is a corporate investment and incubation firm that implements digital innovation, product development and commercialization. Our mission is to invent, launch, and scale game-changing businesses with the world’s most important corporations.