# Ruby Nie

> Product Experience Design & Strategy

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/rubynie

Big ideas only matter when they’re made real—thoughtfully, collaboratively, and with intention.

That’s the lens I bring to zero-to-one product design. Over the past 10+ years, I’ve worked across B2B and consumer spaces—from aviation and fintech to wellness and energy—helping teams bring ambitious ideas to life.

I love the messy, creative middle—where vision is still forming, and teams need clarity to move forward. I lead by doing: from mapping complex systems and crafting UX patterns to prototyping and refining the details that make products thoughtful and usable. I bring structure and momentum to early-stage efforts, helping them scale with intention and impact—whether I’m hands-on in the work or guiding others through it.

## Work Experience
### Staff Product Designer @ Udemy
Jan 2025 – Present | San Francisco, California, United States
Designing AI-native learning systems that align human motivation, content credibility, and machine intelligence.

### Venture Head of Design @ UP.Labs
Jan 2023 – Jan 2025 | San Francisco Bay Area
Building next-gen aviation solutions ✈️
Led end-to-end design from concept to launch of three mission-critical SaaS platforms for airline operations in partnership with Alaska Airlines—spanning schedule planning, revenue management, and maintenance optimization. 
- Shaped product direction and user experience to enable data-driven decisions, operational foresight, and strategic business alignment.
- Drove brand strategy and execution across each venture, leading sprints and shaping narratives that clarified value propositions and accelerated go-to-market success.
- Established scalable design systems and UX frameworks, reducing design debt, increasing delivery velocity, and supporting long-term product evolution across multiple teams.

### Experience Design Lead @ BCG X
Jan 2023 – Jan 2023 | London, England, United Kingdom
- Drove conceptualization and execution of innovative corporate ventures across consumer, health & wellness, automotive, and energy sectors. 
- Actively engaged in business development, adapting design solutions to meet dynamic market demands. 
- Provided leadership and mentorship to the in-house design team.

### Senior Experience Designer @ BCG Digital Ventures
Jan 2017 – Jan 2022 | London, United Kingdom
Led UX & experience design through complete product design lifecycles from initial concept to commercial launch for diverse global B2C and B2B ventures. Collaborated extensively with industry experts and cross-functional teams to ensure customer insights drove product strategy, vision, and overall customer experience.

Key ventures include:
- Digital Dossier Platform for Physical Art: Led product vision and storytelling of the blockchain-back platform, securing key investments for product build
- SME Mobile Banking App (Middle East): Led UX to deliver a build-ready product for a leading investment and holding company
- IoT Wellness Monitoring Platform (UK): Led UX design for a multi-product platform for a major telecommunications company
- Loyalty & Payments Mobile Wallet (Africa): Led UX design for a multi-brand solution, reaching 1M users within six months post-launch
- B2B/B2C Fuel Delivery Service (Middle East): Led customer research and UX design for a major energy company
- Production Performance Management Tool: oversaw UX design for a global building material company
- Healthcare Enterprise Staffing Solution (US): Led UX design of the multi-product platform for a global health technology company

BCG Digital Ventures is a corporate investment and incubation firm that implements digital innovation, product development and commercialization. Our mission is to invent, launch, and scale game-changing businesses with the world’s most important corporations.

### Experience Designer @ BCG Digital Ventures
Jan 2014 – Jan 2016 | Manhattan Beach, CA

### Founding Designer @ Vytal | Reusable Packaging-as-a-Service
Jan 2019 – Jan 2020
- Established the service model for reusable food packaging as-a-service in collaboration with the founders
- Designed lean experiments to mobilise the service to prove its desirability and feasibility
- Designed the MVP digital product experience that facilitates check in/out of the reusable food containers
- Crafted the brand narrative and designed its visual identity


## Education
### Bachelor of Science - BS in Product Design
ArtCenter College of Design


## Contact & Social
- LinkedIn: https://linkedin.com/in/rubynie

---
Source: https://flows.cv/rubynie
JSON Resume: https://flows.cv/rubynie/resume.json
Last updated: 2026-03-30