1. Hybrid thinker: Crafting strategy, hands on design
2. Turn confusing problems into "why didn’t I think of that?" solutions
3. Prototyping wizard, minus the robes
Led redesign for high traffic document pages across Course Hero. Transformed a cluttered, feature driven experience into a seamless user experience driven product. The design boosted engagement, feature variety usage and forged the path forward for the company vision.
In 4 years at Amazon, I turned an early stage product strategy into end-to-end experiences, simplifying the core product and driving increased user adoption, which boosted confidence in product-market fit.
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Drove early adoption and product-market fit by transforming ambiguous ideas into clear design solutions
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Reduced steps to build an app from 14 to 4, through rapid iterative UXR, thus uncovering pain points that shaped product concept and user flows.
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Introduced rapid prototyping and lean design, accelerating iteration and reducing time-to-market.
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Designs presented to Amazon CEO & senior leadership
