# Rucha Humnabadkar > Director of Design, Monetization - Youtube Premium & Commerce Location: San Francisco, California, United States Profile: https://flows.cv/ruchahumnabadkar Aim to create delightful user experiences, inclusive and high performing teams. Have 20+ years of proven design experience designing and building consumer products at several of the best technology and internet companies. Expertise in Creator economy, Payments, Fintech services, Omnichannel commerce, Marketplaces, Social, Health and more. Provide design thought leadership and innovative product thinking. Hire and retain top design talent. Build, scale and manage cross disciplinary product design teams and partner closely with product and engineering teams to execute and bring to market compelling and emotion driven product solutions. Advise and mentor start-ups and design groups. Specialties: Design & Product Strategy, Interaction Design, Information design & architecture, User Research, Synergy of brand and design, Design sprints, Vision workshops. ## Work Experience ### Director of design, YouTube Premium @ YouTube Jan 2022 – Present | San Francisco Bay Area ### Director of Design, Monetization @ Twitch Jan 2021 – Jan 2022 | San Francisco, California, United States ### Head of Design, Payments, Quickbooks Online @ Intuit Jan 2020 – Jan 2021 | Mountain View, California ### Senior Manager, Core Accounting, Quickbooks Online @ Intuit Jan 2017 – Jan 2020 | Mountain View, California, United States ### Director of Design @ LifeLock Jan 2016 – Jan 2017 | Mountain View, CA Head of product design, user research, and content strategy for web and mobile platforms. As part of the Chief Product Officer's staff I set UX strategy and vision for all LifeLock products. I believe the best way to embrace new technology is to immerse oneself in it — I'm building LifeLock's Alexa skills app. VUIs present a unique challenge for security products. - Lead and manage a team of five designers, content strategist and user researcher. - Conducted first 90-day member experience research to identify opportunities and gaps and presented actionable insights to the business to improve overall product experience. - Created first ever design patterns library for web and mobile platforms at LifeLock. Partnered with engineering to build reusable design components that led to developer efficiencies and time savings. - Established best practices for content strategy and user research that led to increased design quality and user focus. - Collaborated extensively with marketing to unify LifeLock's design language to be consistent with brand guidelines and provide a seamless experience across channels. - Responsible for all day-to-day responsibilities, including hiring, performance evaluation, design quality and management, team mentorship/guidance. - Close partner with product management and engineering leadership. ### Principal Designer @ Rucha Designs Jan 2013 – Jan 2016 | San Francisco Focus on leveraging the power of design, consumer insights, product strategy, personas and technology to create delightful and innovative user experiences for mobile and web. Also work extensively with start-ups to deliver business outcomes that leapfrog the competition. • Auction.com - Conceptualized and designed the first online listing flow for commercial real estate sellers to list properties. Also created an experience map of the commercial real estate sellers to help prioritize feature set for minimum viable product launch. • Mint - Led design for introducing credit score functionality for mobile and web users. ### Co-Founder and Director @ Many Cups of Chai Jan 2011 – Jan 2016 | San Francisco ### Co-founder @ YUPTY LIMITED Jan 2013 – Jan 2015 | San Francisco Bay Area Led discovery work and created final designs for Burb and Neighborly. Defined product and launch strategy. Conducted extensive user research. • Burb iOS App - Designing a social app for cities. • Neighborly iOS App - Designed and launched a local giveaway marketplace app (similar to Freecycle or Craigslist free category) for San Francisco. Neighborly can be found in the App store. ### Principal Interaction Designer @ Deep Dive Design Jan 2010 – Jan 2013 | San Francisco Formulated design strategy while balancing user goals with business needs and technical constraints. Led visiontyping, concepts and wire frames to deliver final designs. Conducted user research for clients. Adept at identifying new product opportunities by offering a unique point of view on the business and product; while discovering unmet user needs. • Task Rabbit - Created, iterated, and tested design concepts to improve the transaction completion rate on the ‘make an offer’ page. • Relay Rides (now Turo) - Provided design strategy and created site wide redesign of key flows. Designed the first ever mobile app to speed up communication between owners and renters. • Red Laser - Led design and implemented new features including a dynamic home screen with deals, in-store geo-location, a map view for local product results. • Consulting MD (now Grand Rounds) - Created and delivered designs for site wide key flows. Other clients included - One King's Lane, Chegg, My New Place, Stella and Dot, and Course Smart. ### Lead Interaction Designer & Interim Manager @ Stubhub (eBay Inc.) Jan 2008 – Jan 2010 | San Francisco Led a cross-functional design team to design web and mobile applications for the leader in the secondary tickets market. Defined and executed StubHub’s user experience strategy to deliver on business goals. Have in depth knowledge of online ticket business and users in the secondary market. Evangelized design, conducted design reviews and mentored designers. Acted as interim design manager for 6 months due to absence of existing manager. • Mentored and set goals for a design team of 4 full time employees and 4 contractors. Provided guidance on stakeholder management and conflict resolution and allocated projects to designers to best utilize their skills and set them up for success. • Recruited for open positions, created training material, trained new hires, shared peer feedback, and conducted focal reviews. • Led the team to create pattern documentation for web and mobile and conducted weekly design reviews. Led interaction design for multiple company initiatives. • Designed and launched the first ticket buying iPhone app for StubHub. • Led discovery work and redesigned StubHub’s listing flow, home page, and global header. • Defined use cases, created high fidelity mocks, and presented designs to executive staff for the Event Page and My Account redesign initiatives. ### Lead Interaction Designer @ eBay Jan 2006 – Jan 2008 | San Jose Led eBay’s global selling design team. Developed expertise in creating a shopping experience for e-commerce and strengthening a world-class brand by balancing business needs and user goals effectively. Led cross-functional global and local design teams to deliver innovative products under tight timeliness. Built consensus among stakeholders, balanced business needs and technical constraints with design goals. Applied user inputs to iterate on design and product requirements. Created use cases, personas, task/ workflow analysis, conceptual models, wireframes and presented final designs to executives. • Conducted research and redesigned the Sell Your Item flow on eBay (used to list over 1/2 a billion items for sale). • Led cross-functional global design team to redesign eBay’s global header and presented final designs to the CEO. • Mentored junior designers and conducted design reviews for eBay’s central design team. ### UI Designer @ eBay Jan 2003 – Jan 2006 | San Jose Led the design team for eBay international site launches. Managed the design process for eBay Europe and Asia sites and collaborated with the international product teams. Successfully led global design teams to complete site migrations of India, Hong Kong, Singapore and Poland to the eBay platform. Set-up eBay China design team. • Defined long-term user experience strategies and presented new product ideas to executives. • Delivered product specifications - IA, work flow, page functionality and layout. • Mentored junior designers/new hires. Identified and led process improvements that made the design group more efficient. • Contributed to a culture of innovation and teamwork. ## Education ### Master of Design in Communication Planning and Information Design Carnegie Mellon University ### Bachelor's degree in International Business Andhra University ## Contact & Social - LinkedIn: https://linkedin.com/in/ruchadesigns - Portfolio: http://ruchadesigns.com/ --- Source: https://flows.cv/ruchahumnabadkar JSON Resume: https://flows.cv/ruchahumnabadkar/resume.json Last updated: 2026-04-13