Designed a fast and responsive e-commerce site reducing checkout abandonment by 30%

Conducted user research, journey mapping, and prototyping to improve conversion

Managed a cross-functional team of 5

Aligned design with business strategy and positioned the company for acquisition in 2024.

Collaborated with leadership and stakeholders, helped define product roadmap

Maintained design and frontend development standards

Encouraged best practices to drive consistency in UI and UX design across all products

Championed accessibility improvements across the Participant site, raising the WCGA score from 55 to 96%, ensuring inclusive experience

Maintained a company wide UI style guide and component library using React, Angular and C#

Designed and developed an experience for generating employer reports, reducing execution time by 80% for users.

Conducted user research across various products, contributing to an annual revenue of $20M

Designed and integrated web platforms for award-winning “Connected Digital Photo Frame”, with a focus on intuitive user interactions and seamless connectivity.