# Rugved V.

> Founding Product designer @ Truewind AI [YC23]

Location: San Mateo, California, United States
Profile: https://flows.cv/rugved

Product Designer with a background in software engineering and entrepreneurship. Experienced in SaaS, design thinking, product strategy, fintech, eCommerce, branding, and b2b / b2c products. Passionate about crafting intuitive, high-impact experiences that blend design and technology. Brings an entrepreneurial mindset, a deep understanding of business, and a heart-led approach to mentorship and collaboration.

## Work Experience
### Founding Product Designer @ Truewind
Jan 2025 – Present | San Francisco Bay Area

### Lead Product designer / Founder @ BlueComma
Jan 2022 – Jan 2024 | San Mateo, California, United States
• Led end-to-end design for BlueComma, Increased revenue by 100% in the first year.
• Designed a fast and responsive e-commerce site reducing checkout abandonment by 30%
• Conducted user research, journey mapping, and prototyping to improve conversion
• Managed a cross-functional team of 5
• Aligned design with business strategy and positioned the company for acquisition in 2024.

### Staff Software Architect UX @ HealthEquity
Jan 2015 – Jan 2022
• Sr software architect for 10+ applications across mobile & web platforms
• Collaborated with leadership and stakeholders, helped define product roadmap
• Maintained design and frontend development standards
• Encouraged best practices to drive consistency in UI and UX design across all products
• Championed accessibility improvements across the Participant site, raising the WCGA score from 55 to 96%, ensuring inclusive experience

### Lead Product Developer @ WageWorks
Jan 2012 – Jan 2015
• Led design and development of 8+ Wageworks B2C web and mobile platforms
• Maintained a company wide UI style guide and component library using React, Angular and C#
• Designed and developed an experience for generating employer reports, reducing execution time by 80% for users.

### Senior Software Engineer @ Pandigital
Jan 2009 – Jan 2012
• Led design and development of e-commerce platform
• Conducted user research across various products, contributing to an annual revenue of $20M
• Designed and integrated web platforms for award-winning “Connected Digital Photo Frame”, with a focus on intuitive user interactions and seamless connectivity.

### User Interface Engineer @ Infusion (now Avanade)
Jan 2007 – Jan 2009
• Helped design and develop a crime monitoring system for Super Bowl XLIII with Microsoft Surface.
• Created rich user interfaces and Silverlight controls using Surface SDK and Virtual Earth
• Led product innovation by collaborating with UX designers on emerging trends, helped develop innovative solutions at Barclays capital, Citi Bank, Department of education NY.


## Education
### Bachelor's degree in Computer Science (HCI)
Florida Atlantic University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rugvedvaidya

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Source: https://flows.cv/rugved
JSON Resume: https://flows.cv/rugved/resume.json
Last updated: 2026-02-23