I’m a Senior Product Designer focused on turning complex product problems into simple, human solutions, with over 25 years of experience across B2B SaaS, FinTech, and enterprise platforms.

2021 — 2025deskbirdSenior UX/UI Designer

2021 — 2025

Ponta Delgada, Ilha de São Miguel, Portugal

Joined as one of the first designers in a B2B SaaS startup focused on workplace resource management for hybrid teams.

Co created the first design system from scratch, later scaling into a multi platform system supporting web and mobile products.

Led UX and UI for the core desk booking experience, enabling teams to manage office capacity, hybrid work, and resource allocation.

Designed and shipped additional products including meeting room and parking spot booking, expanding the platform’s value and adoption.

Contributed to the company’s growth from early startup to Series B, helping design become a strategic driver of product expansion.

2021 — 2021Axis WorldwideDesign Director

2021 — 2021

Ponta Delgada, Ilha de São Miguel, Portugal

Led the end to end redesign of a B2B SaaS intelligence platform and its back office, reducing interaction complexity and achieving 60 percent fewer clicks across core workflows.

Designed the product and internal tools from scratch as the sole designer, establishing the design language and foundations for future scalability.

Partnered closely with analysts to uncover usability bottlenecks, iterating through prototypes and validation sessions to significantly increase data input efficiency and analysis quality.

2018 — 2021Zuper GmbHSenior UX/UI Designer

2018 — 2021

Ponta Delgada, Ilha de São Miguel, Portugal

Senior UX UI Designer on a FinTech mobile app helping users understand spending patterns, manage multiple bank accounts, and make better financial decisions.

Led UX and UI improvements across the app, including the sign up funnel, resulting in a 32 percent increase in conversion.

Designed and built the marketing website from scratch in Webflow, working closely with the lead designer.

Introduced motion and micro-interactions into the app to improve feedback during slow or complex flows, reducing perceived wait times and user frustration.

Created videos and visual assets for marketing channels and investor presentations, supporting product storytelling across different audiences.

2016 — 2018CUSTOM PROJECT SoftwareSenior UX/Ui Designer

2016 — 2018

Ponta Delgada, Ilha de São Miguel, Portugal

Senior UX UI Designer at a consulting company delivering websites and SaaS platforms from scratch for enterprise and large scale clients.

Designed multiple SaaS applications, websites, and landing pages for clients including DHL and Microsoft Portugal, as well as the Web Summit 2017 digital presence.

Worked across concept, UX, UI, and delivery, collaborating closely with stakeholders to meet tight timelines and high visibility launches.

2014 — 2016Globaleda - Telecomunicações e Sistemas de Informação, SASenior UX/UI Designer

2014 — 2016

Ponta Delgada, Ilha de São Miguel, Portugal

Sole designer working with a development team on large scale platforms for local government, including the official publication portal for legislation and public tenders, and a citizen self-service platform.

Education

Instituto de Ciências e Letras do Porto

Técnico WebDesigner

Escola secundária das Laranjeiras

Experience+

Education

Técnico WebDesigner