# Rui Almeida > Senior Product Designer | UX, UI, Design Systems Location: Ponta Delgada, Portugal Profile: https://flows.cv/ruialmeida I’m a Senior Product Designer focused on turning complex product problems into simple, human solutions, with over 25 years of experience across B2B SaaS, FinTech, and enterprise platforms. I’ve worked closely with product and engineering teams throughout my career, helping bring clarity to products that often begin as chaos. I’m most effective in environments where complexity is real, problems are ambiguous, and products evolve over time rather than through short-term projects. I started my career when designers had to build their own interfaces in HTML and CSS, and that foundation still shapes the way I think about products today. I’ve seen tools, trends, and methodologies come and go, but what remains constant is the importance of understanding how people think, feel, and interact with technology. My focus is on listening, simplifying, and creating clarity through collaboration and data-informed decisions. I believe good design is not about decorating interfaces, but about solving real problems and building products that people actually understand and trust. ## Work Experience ### Senior UX/UI Designer @ deskbird Jan 2021 – Jan 2025 | Ponta Delgada, Ilha de São Miguel, Portugal - Joined as one of the first designers in a B2B SaaS startup focused on workplace resource management for hybrid teams. - Co created the first design system from scratch, later scaling into a multi platform system supporting web and mobile products. - Led UX and UI for the core desk booking experience, enabling teams to manage office capacity, hybrid work, and resource allocation. - Designed and shipped additional products including meeting room and parking spot booking, expanding the platform’s value and adoption. - Contributed to the company’s growth from early startup to Series B, helping design become a strategic driver of product expansion. ### Design Director @ Axis Worldwide Jan 2021 – Jan 2021 | Ponta Delgada, Ilha de São Miguel, Portugal - Led the end to end redesign of a B2B SaaS intelligence platform and its back office, reducing interaction complexity and achieving 60 percent fewer clicks across core workflows. - Designed the product and internal tools from scratch as the sole designer, establishing the design language and foundations for future scalability. - Partnered closely with analysts to uncover usability bottlenecks, iterating through prototypes and validation sessions to significantly increase data input efficiency and analysis quality. ### Senior UX/UI Designer @ Zuper GmbH Jan 2018 – Jan 2021 | Ponta Delgada, Ilha de São Miguel, Portugal - Senior UX UI Designer on a FinTech mobile app helping users understand spending patterns, manage multiple bank accounts, and make better financial decisions. - Led UX and UI improvements across the app, including the sign up funnel, resulting in a 32 percent increase in conversion. - Designed and built the marketing website from scratch in Webflow, working closely with the lead designer. - Introduced motion and micro-interactions into the app to improve feedback during slow or complex flows, reducing perceived wait times and user frustration. - Created videos and visual assets for marketing channels and investor presentations, supporting product storytelling across different audiences. ### Senior UX/Ui Designer @ CUSTOM PROJECT Software Jan 2016 – Jan 2018 | Ponta Delgada, Ilha de São Miguel, Portugal - Senior UX UI Designer at a consulting company delivering websites and SaaS platforms from scratch for enterprise and large scale clients. - Designed multiple SaaS applications, websites, and landing pages for clients including DHL and Microsoft Portugal, as well as the Web Summit 2017 digital presence. - Worked across concept, UX, UI, and delivery, collaborating closely with stakeholders to meet tight timelines and high visibility launches. ### Senior UX/UI Designer @ Globaleda - Telecomunicações e Sistemas de Informação, SA Jan 2014 – Jan 2016 | Ponta Delgada, Ilha de São Miguel, Portugal Sole designer working with a development team on large scale platforms for local government, including the official publication portal for legislation and public tenders, and a citizen self-service platform. ### Senior UX/UI Designer @ Novabase Jan 2007 – Jan 2014 | Ponta Delgada, Ilha de São Miguel, Portugal Senior UX UI Designer at one of Portugal’s largest consulting firms, working in a team of 20+ designers on B2B platforms for major enterprise clients. ### Web Designer @ Globaleda - Telecomunicações e Sistemas de Informação, SA Jan 2004 – Jan 2007 | Ponta Delgada, Ilha de São Miguel, Portugal UI Designer working on websites for local businesses and government entities, with a strong focus on visual design, multimedia, and early motion work. ### Web Designer @ Transit Projectes Jan 2003 – Jan 2004 | Barcelona Area, Spain Internship at a Barcelona agency, designing websites for non-profit organizations and gaining early professional experience in web design. ### Web Designer @ Jornal Diário Jan 2000 – Jan 2001 | Ponta Delgada, Ilha de São Miguel, Portugal Designed the website and homepage for a local newspaper, supporting its early digital presence. ### Web Designer @ Virtual Azores Jan 1999 – Jan 2000 | Ponta Delgada, Ilha de São Miguel, Portugal Early design work at one of the first design consultancies in the Azores, focusing on websites and multimedia projects. ## Education ### Técnico WebDesigner in Web Page, Digital/Multimedia and Information Resources Design Instituto de Ciências e Letras do Porto ### Escola secundária das Laranjeiras ## Contact & Social - LinkedIn: https://linkedin.com/in/rui-ventura-almeida - Behance: http://www.behance.net/ruialmeida --- Source: https://flows.cv/ruialmeida JSON Resume: https://flows.cv/ruialmeida/resume.json Last updated: 2026-03-31