Led growth related features for the consumers, including new user acquisition, signup experience, onboarding flows, etc.

Orchestrated all diners' shopping journey and experience on mobile App and responsive web.

Led the smart ordering responsive web design from 0-1 for dine-in experience.

Led the dish detail page revamp and helped the conversion rate increase by 15%.

Revamped the homepage and created a better food discovery experience.

Revamped the new user onboarding experience, including food preference screening and interface tutorial. Better display the restaurant ranking on the home page. decrease the new user drop-off rate from 30% to 17%.

Led the design of Chowbus's subscription and loyalty program - Chowbus Plus.

Co-curated the design system and library.

Created a new digital hotel check-in and staying experience confronted with the COVID-19 pandemic.