# Ruijie (Jerry) Cao

> Design Lead at Coinbase | MBA | ex-Google, Microsoft, Nokia, Yahoo!

Location: Greater Seattle Area, United States
Profile: https://flows.cv/ruijie

I am a Product Design Lead armed with a Technology Management MBA, currently driving innovation at Coinbase, previously at Google and Microsoft. With a sharp focus on user experience, design thinking, and digital product design, I lead transformative product launches and deliver cutting-edge digital experiences to consumer and enterprise users worldwide.

## Work Experience
### Staff Product Designer @ Coinbase
Jan 2025 – Present | Greater Seattle Area
Lead Coinbase Advanced Trade

### UX Design Lead - Ads @ Google
Jan 2024 – Jan 2025 | Seattle, Washington, United States
Lead Google Search Discover Ads Formats and Video Ads UX Framework, driving product design from concepts to launch through iteration and experimentation to elevate user engagement and optimize ad performance.

### Senior Interaction Designer - Core Experience @ Google
Jan 2022 – Jan 2024 | Kirkland, Washington, United States
Identify product opportunities and develop UX strategies to enhance Google Profile and Maps experiences, enabling meaningful and delightful user connections.
Manage and coach designers responsible for People System and UX Primitives, ensuring high-quality UX delivery and design excellence across Google's products and services, including Gmail, Photos, Maps, Workspace.

### Senior Design Lead - Microsoft Money & Finance @ Microsoft
Jan 2020 – Jan 2022 | Bellevue, Washington, United States
Led, mentored and inspired a team of designers to create end-to-end user experience for Microsoft Money and Finance from product vision to design execution across Windows, MSN, Edge, and Bing.

### Senior Designer - Bing.com @ Microsoft
Jan 2016 – Jan 2020 | Greater Seattle Area
Leading UX design of Bing.com Personalization and Messaging Platform. Developed design strategies and solutions to increase Bing user engagement.
Designed user journeys and components for Bing Conversational Search to enhance search experience through Business AI.

### UX Designer II - Cortana @ Microsoft
Jan 2014 – Jan 2016 | Beijing City, China
Design lead for Cortana on Windows Phone 8 and Windows 10. Developed design strategies and tailored product experience for the East Asian market.
Managed a design team to advance the local search experience of Bing.com, creating design frameworks and processes that streamlined team collaboration and accelerated the launch of search results across platforms.

### Visual Designer @ Nokia
Jan 2013 – Jan 2014 | Beijing City, China
Led the visual design for 10+ Nokia Windows Phone apps, developing cohesive design principles, systems and guidelines.
Directed the UI design of Lumia Selfie, a top-featured app in the Microsoft Windows Phone Store, driving design iterations and continuous innovation.

### Senior User Experience Designer @ Avanade
Jan 2012 – Jan 2013 | Beijing City, China

### User Experience Designer @ Yahoo!
Jan 2010 – Jan 2012 | Beijing City, China


## Education
### Master of Business Administration - MBA in Technology Management and Innovation
University of Washington

### Bachelor of Fine Arts - BFA in Digital Media and Interaction Design
Central Academy of Fine Arts


## Contact & Social
- LinkedIn: https://linkedin.com/in/ruijiecao

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Source: https://flows.cv/ruijie
JSON Resume: https://flows.cv/ruijie/resume.json
Last updated: 2026-03-30