• Established Responsible AI guidelines for generative content, enhancing trust, transparency, and client adoption.

• Streamlined visual prototyping by integrating Runway Gen-2, GPT-4, and Midjourney, reducing manual design work by 30% and accelerating stakeholder alignment.

• Applied Whisper + GPT-4 to improve multilingual workflows, enhancing global collaboration for Coca-Cola, Volkswagen, and P&G.

• Applied Responsible AI to an AI agent for price comparison and personalization, ensuring transparency, bias mitigation, and user trust in generative interactions.

• Developed explainable AI interactions, creating transparent feedback loops that refined model performance and boosted adoption.

• Integrated models (ResNet-50, GPT-4, BERT) into price comparison and recipe personalization; validated with real grocery data, driving +20% retention and 75% satisfaction.

• Led design of ML-powered Universal Search at global scale, defining intent signals and collaborating with engineering to optimize ranking accuracy to 80%, driving $80M in revenue uplift.

• Spearheaded cross-platform UX strategy for PlayStation’s PC gaming ecosystem, delivering the company’s fastest-growing cloud experience.

• Led UX vision for Portable Console, reaching 2M+ users and earning industry acclaim for its intuitive design (The Verge).

• Mentored and coached designers across global teams, fostering ownership, critical thinking, and cross-functional collaboration.

• Designed PS5 navigation model through prototyping and user flow design; launched globally to 100M+ users, contributing to $10B+ revenue.

• Enhanced My PlayStation hub with real-time feeds and profile UX; increased engagement by 30% and improved social retention.