# Rui Wang > AI Product Designer | LLMs & Generative AI | 0→1 Product Innovation | $10B+ Impact | Multi-Platform Systems | MBA | Co-founder Location: San Francisco Bay Area, United States Profile: https://flows.cv/ruiwang2 AI-native Product Designer with 9 years of experience shaping global-scale products (100M+ users, $10B+ revenue). Expert in bridging design, machine learning, and product strategy to deliver trustworthy, delightful AI-driven experiences. Proven leader in cross-functional collaboration, mentoring, and scalable consumer UX. ## Work Experience ### Lead Product Designer, AI @ Atlassian Jan 2026 – Present ### Co-founder & AI Product Design Lead @ Resonate Edge Jan 2023 – Jan 2025 | San Francisco Bay Area - Established Responsible AI guidelines for generative content, enhancing trust, transparency, and client adoption. - Streamlined visual prototyping by integrating Runway Gen-2, GPT-4, and Midjourney, reducing manual design work by 30% and accelerating stakeholder alignment. - Applied Whisper + GPT-4 to improve multilingual workflows, enhancing global collaboration for Coca-Cola, Volkswagen, and P&G. ### AI Product Lead @ Forava Jan 2024 – Jan 2024 - Applied Responsible AI to an AI agent for price comparison and personalization, ensuring transparency, bias mitigation, and user trust in generative interactions. - Developed explainable AI interactions, creating transparent feedback loops that refined model performance and boosted adoption. - Integrated models (ResNet-50, GPT-4, BERT) into price comparison and recipe personalization; validated with real grocery data, driving +20% retention and 75% satisfaction. ### Sr. Product Designer @ PlayStation Jan 2020 – Jan 2024 | San Francisco, California - Led design of ML-powered Universal Search at global scale, defining intent signals and collaborating with engineering to optimize ranking accuracy to 80%, driving $80M in revenue uplift. - Spearheaded cross-platform UX strategy for PlayStation’s PC gaming ecosystem, delivering the company’s fastest-growing cloud experience. - Led UX vision for Portable Console, reaching 2M+ users and earning industry acclaim for its intuitive design (The Verge). - Mentored and coached designers across global teams, fostering ownership, critical thinking, and cross-functional collaboration. ### UX / Interaction Designer @ PlayStation Jan 2016 – Jan 2020 | San Francisco Bay Area - Designed PS5 navigation model through prototyping and user flow design; launched globally to 100M+ users, contributing to $10B+ revenue. - Enhanced My PlayStation hub with real-time feeds and profile UX; increased engagement by 30% and improved social retention. ### Co-Founder / Product manager @ Holly Fitness Jan 2022 – Jan 2022 | San Francisco Bay Area Co-Founded B2C Holly Fitness to match seniors with personal trainers and 1:1 fitness instructors. We do this by providing seniors ages 65 + with a guided digital experience to find a personal trainer or instructor that is right for them. Recruited and managed outsourcing teams to launch a digital marketplace MVP and iterate multiple phases by identifying users and identify opportunities. ### Consultant @ Zendesk Jan 2021 – Jan 2021 | San Francisco Bay Area Create more inclusive practices for Creative Org to support new and existing DEI systems to be successful at Zendesk globally. The broader DesignOps team was very impressed with the work we've done and figured out ways to roll out our recommendations. ### Business Consultant @ HUMA gallery Jan 2021 – Jan 2021 | Los Angeles, California, United States Formerly incarcerated individuals face an often insurmountable task when reentering society. Huma House is a non-profit organization that connects these individuals to their local community through healing gardens, reentry assistance, and art gallery events & sales. Huma-house.org ### Founder / Product design @ BeSeen Marketing & Advertising Solutions Jan 2010 – Jan 2016 - Liaised with smaller companies and startups to achieve goals, such as websites, apps, and product launches. - The Biotech companies I’ve worked with located in the Bay Area, they’re Ascend Blood Testing, Molecular Cloning Lab, and Next Protein Interactions. https://clinical.aclab.com/ https://www.mclab.com/ https://nextinteractions.com/ ## Education ### MBA in Creative Innovation & Strategy California College of the Arts ### Bachelor's degree in Cinematography and Film/Video Production National Media College, Ireland ### Design and Visual Communications in General National College of Art & Design ### Bachelor's degree in Design Dalian University ## Contact & Social - LinkedIn: https://linkedin.com/in/rwangmmm - Portfolio: https://resonateedge.com --- Source: https://flows.cv/ruiwang2 JSON Resume: https://flows.cv/ruiwang2/resume.json Last updated: 2026-04-13