Served as the first lead haptic designer at Comcast, I initiated and defined the integration of haptic experience into Xfinity mobile products. Key contributions:

◆ Defined the design strategy for integrating haptic feedback into mobile products, aligning it with user needs and business objectives.

◆ Designed and prototyped multisensory experiences to enhance user engagement and interaction quality.

At Alibaba’s DAMO Academy, I focused on creating innovative and engaging multimodal interaction experiences. Notable work:

◆ Conceptualized the application of multimodal interaction technologies in e-commerce, collaborating closely with engineers to design and develop interactive prototypes.

◆ Researched haptic interaction design and future applications of olfactory interactions in e-commerce. Led a proof-of-concept project with Alibaba business units to implement and validate scent-based online shopping experiences, resulting in higher consumer conversion rates and demonstrating strong commercial potential for emotion-driven design.

At Stanford University, I was deeply involved in advancing haptic experience research and driving design-driven innovation within various projects. Notable work:

◆ Explored the application of tactile feedback in a broader range of products beyond existing commercial uses. A standout project involved developing a vibrotactile-augmented Lego interface, enabling children to build and "feel" music through haptic feedback, merging creativity with sensory interaction.

◆ Conducted research to foster innovation through design, ensuring that new concepts were both cutting-edge and centered around user needs.

I led UX design and research across China, Korea, and Japan, driving the integration of haptic technology into innovative business scenarios for leading customers to create distinctive consumer experiences. Key contributions:

◆ Developed customized haptic designs for major Asian clients, including Tencent QQ, QQ Game, Huawei, Lenovo, LG, Meitu, MEIZU, and Hero Entertainment, enhancing user experiences across a variety of platforms. Created and delivered high-quality UX deliverables to clearly and persuasively communicate UX strategies to stakeholders and clients.

◆ Led comprehensive UX research initiatives to generate actionable insights into the needs and behaviors of Asian users, guiding design decisions.

◆ Oversaw UX design and research across China, Korea, and Japan, and trained sales and field engineers to communicate the value of UX and haptic technology with consistency and impact.