# Rui Y. > Product Design | Healthtech, e-Commerce & AI | Creative + Structural Thinking Turns Complexity into Elegant, Business-Impactful Products Location: San Francisco, California, United States Profile: https://flows.cv/ruiy With extensive professional experience in product design, I have built a robust career in user experience design, design strategy research, and new product conceptual development across multiple industries. My passion lies in creating innovative, human-centered digital solutions that drive customer satisfaction and business success My expertise in the healthcare domain lies in enhancing the safety of use and usability of healthcare solutions. I am committed to infusing human care into the design of healthcare equipment and interfaces, ensuring that these tools are functional, empathetic, and patient-friendly. My specialization in multimodal interaction design includes designing and implementing haptic experiences that have significantly enhanced user engagement across mobile devices, gaming experiences, and online streaming ads. My approach is grounded in design-driven innovation, ensuring that concepts are seamlessly transitioned into R&D and brought to market with precision. I thrive in cross-functional and multicultural teams, where collaboration and communication are key to successful outcomes. Core Competencies: 1. Design Leadership: Design thinking, design innovation, UX strategy 2. UX Design: Interaction design, haptic experience design, conceptual design 3. Research Expertise: HCI research, multimodal interaction, ethnography, usability evaluation 4. Industry Expertise: Healthcare, Haptics, E-commerce, IoT ## Work Experience ### Sr. Staff Product Designer @ Varian Jan 2021 – Present | California, United States ### Lead Multimodal Designer @ Comcast Jan 2021 – Jan 2021 | United States Served as the first lead haptic designer at Comcast, I initiated and defined the integration of haptic experience into Xfinity mobile products. Key contributions: ◆ Defined the design strategy for integrating haptic feedback into mobile products, aligning it with user needs and business objectives. ◆ Designed and prototyped multisensory experiences to enhance user engagement and interaction quality. ### Senior Expereince Advisor @ Alibaba Group Jan 2018 – Jan 2020 | California, United States At Alibaba’s DAMO Academy, I focused on creating innovative and engaging multimodal interaction experiences. Notable work: ◆ Conceptualized the application of multimodal interaction technologies in e-commerce, collaborating closely with engineers to design and develop interactive prototypes. ◆ Researched haptic interaction design and future applications of olfactory interactions in e-commerce. Led a proof-of-concept project with Alibaba business units to implement and validate scent-based online shopping experiences, resulting in higher consumer conversion rates and demonstrating strong commercial potential for emotion-driven design. ### Visiting Scholar @ Stanford University School of Engineering Jan 2017 – Jan 2019 | Palo Alto,CA At Stanford University, I was deeply involved in advancing haptic experience research and driving design-driven innovation within various projects. Notable work: ◆ Explored the application of tactile feedback in a broader range of products beyond existing commercial uses. A standout project involved developing a vibrotactile-augmented Lego interface, enabling children to build and "feel" music through haptic feedback, merging creativity with sensory interaction. ◆ Conducted research to foster innovation through design, ensuring that new concepts were both cutting-edge and centered around user needs. ### Senior UX Design Architect & Regional Design Manager @ Immersion Corporation Jan 2016 – Jan 2018 | San Jose, United States I led UX design and research across China, Korea, and Japan, driving the integration of haptic technology into innovative business scenarios for leading customers to create distinctive consumer experiences. Key contributions: ◆ Developed customized haptic designs for major Asian clients, including Tencent QQ, QQ Game, Huawei, Lenovo, LG, Meitu, MEIZU, and Hero Entertainment, enhancing user experiences across a variety of platforms. Created and delivered high-quality UX deliverables to clearly and persuasively communicate UX strategies to stakeholders and clients. ◆ Led comprehensive UX research initiatives to generate actionable insights into the needs and behaviors of Asian users, guiding design decisions. ◆ Oversaw UX design and research across China, Korea, and Japan, and trained sales and field engineers to communicate the value of UX and haptic technology with consistency and impact. ### Senior UX Design Manager @ Intel Corporation Jan 2012 – Jan 2016 | Beijing City, China At Intel, I contributed to advancing product design within the China Health Strategy and Solutions team, focusing on innovative design for the medical device industry. Key contributions: ◆ Led product design efforts, including interaction design, visual design, and usability studies, to support Intel's health strategy in China. ◆ Identified and explored business innovation opportunities within the medical device industry, helping to drive strategic growth through leveraging the design thinking method. ◆ Worked with customers to gather requirements, develop a compelling design vision, and create aesthetic-driven designs aligned with healthcare industry needs. ◆ Contributed to projects in medical imaging, portable ultrasound, and cloud medical platforms; oversaw user studies and competitive analysis. ### Lead Interaction Design / Design Manager @ GE Healthcare Jan 2007 – Jan 2012 | China During my tenure at GE Healthcare, I was pivotal in building and leading the UX team within the Healthcare IT Solutions (HCIT) department, driving user-centered design (UCD) principles and integrating them seamlessly with software development processes. Key contributions: ◆ Designed mobile healthcare concepts (“Mobile Nurse” and “Mobile Doctor” ); commercialized into products generating $100M+ annual revenue. ◆ Built and led the UX team integrating user-centered design into software development for multiple healthcare systems (Japan Radiology Info System, Clinical ICU Info System, Remote Consultation System). ◆ Collaborated with external organizations to drive innovation, creating cutting-edge research and prototypes that pushed the boundaries of healthcare technology. ◆ Oversaw all team activities, including interaction design, visual design, and design research. ### Senior Designer @ Siemens Jan 2005 – Jan 2007 | China At Siemens, I was instrumental in leading the conceptual design and development of interactive prototypes, driving innovation in user experience (UX) design. Key responsibilities include: ◆ Led the creation of conceptual designs and interactive prototypes, laying the foundation for advanced UI solutions in industrial automation. ◆ Led UI research projects, including a 3D virtual collaboration platform and a game-like automation interface, which resulted in securing a €15K grant from Siemens headquarters in Germany. ◆ Authored a publication titled "A Study on the Form of Representation of the User’s Model-Oriental Ancient Map," presented at HCI International 2007, contributing to the academic discourse in human-computer interaction. ◆ Named as an inventor on two patents generated through my work at Siemens, reflecting the innovative impact of the solutions developed during my tenure. ### Design Intern @ Microsoft Jan 2004 – Jan 2004 | Beijing, China I explored innovative UI designs and contributed to enhancing Windows desktop widgets during the internship at Microsoft Asia. Highlights: ◆ Explored and developed novel UI designs for Windows desktop widgets, aiming to improve user interaction and functionality. ◆ Authored and presented “Keyfinder: Dynamic Keyword Categorization of Email” at CHI, highlighting research on improving email management through dynamic keyword categorization. ## Education ### PhD in Industrial Design Tsinghua University Jan 2001 – Jan 2005 ### Master's degree in Visual communication design Industrial Design School ,JiangNan University ### Bachelor's degree in Industrial Design Industrial Design School, JiangNan University ## Contact & Social - LinkedIn: https://linkedin.com/in/sunnyruiyang - Portfolio: https://medium.com/@beautyofcreation --- Source: https://flows.cv/ruiy JSON Resume: https://flows.cv/ruiy/resume.json Last updated: 2026-03-30