• Led the design of an AI-powered brand creation tool, generating brand names, logos, and packaging designs.

• Led the design of OSM, a PLM tool for fashion, enhancing project management and sample tracking.

• Designed conversational AI features for TTP, enabling faster collection development for design teams.

• Designed and iterated on reporting and consolidated dashboards to enhance data visualization.

• Revamped and streamlined design system for improved consistency and efficiency in collaboration with cross-functional teams.

• Led the end-to-end design of a Demand Planner for inventory management, from ideation to delivering the final specifications, as the sole product designer in collaboration with the CEO and CFO.

• Established design system based on the existing product, enhancing systematic user experience improvement and leveraging foundational design elements.

• Overhauled the product’s website and landing page to boost user engagement by an estimated 21%, aligning closely with evolving brand strategy.

• Led and supported the design of memorable outdoor experiences for diverse user groups internationally.

• Conducted research, design workshop, delivered milestones, and gave/supported presentation to clients or stakeholders for various domestic and international projects.