Designed and executed targeted marketing campaigns that amplified Fellowship Program visibility among diverse student demographics across Oceanside, NYC, and Durham. Transformed testimonials and success stories into compelling, visually striking content, driving engagement and inspiring future applicants

Led a team of three in crafting and executing marketing strategies that perfectly aligned with client goals and integrated brand priorities. By conducting comprehensive quantitative and qualitative research, including data analysis from over 120 survey respondents and five focus groups. I provided actionable insights that significantly influenced product marketing strategy. Through competitive analysis and identifying key market insights, consumer trends, and industry patterns, I developed targeted marketing plans for three distinct customer personas, driving more focused and effective marketing efforts.

Drove a 65% profit margin by managing the entire product development cycle—from design to launch and strategic pricing. Leveraged SEO to optimize e-commerce, resulting in significant sales and revenue growth, while reducing overhead costs by 5%. Established key partnerships with suppliers across Asia, beauty influencers, and content creators to amplify brand reach.