# RUOJING ZHANG

> Senior Product Designer

Location: New York, New York, United States
Profile: https://flows.cv/ruojing

Portfolio: www.ruojingzhang.com

## Work Experience
### Senior Product Designer @ M&T Bank
Jan 2024 – Present

### Senior UX Designer @ Nielsen
Jan 2021 – Jan 2024 | New York, United States
- I spearheaded the design of Nielsen’s first Mobile Diary web app, which will replace 1.5 million paper diaries being sent out annually. The Mobile Diary is expected to save $6.4 million operational cost.
- Led the design of the alpha phase Nielsen ONE Content (TV content viewership measurement reports) that has 70 enterprise users from 12 media companies including Disney and Sony Pictures Television.
- Standardized design patterns for 5 Nielsen ONE applications to create a coherent media buy & sell experience across the ecosystem, enabling stronger subscription-upsell opportunities.
- Contributed to Figma components library and design templates to enrich Nielsen’s Unity Design System that serves 10 designers.
- Enhanced Nielsen’s Audio Meter Companion App (iOS & Android) which ensures effective data gathering from 41k U.S. panelists.

### Product Designer @ ViacomCBS
Jan 2019 – Jan 2021 | Greater New York City Area
- I led the end-to-end design of Content Catalog (“CC”, an internal media asset management web app), improving productivity for 120 content sales users across London, Amsterdam, NYC and Singapore.
- Conducted in-depth research of the content sales workflow that relies on 4 legacy metadata systems across 7 TV media brands to address complex design requests from CC stakeholders. 
- Established and maintained a Sketch Design Library for the CC team, and assisted engineers creating CSS components library.
- Enhanced the login/registration flow of Paramount+ Streaming App for TV, mobile and tablet.

### UX/UI Designer @ Virani Jewelers
Jan 2018 – Jan 2019 | New York City Metropolitan Area
- I led the research and design of Virani’s responsive e-commerce website; Leveraged insights from user engagement data to enhance Virani’s website homepage and navigation (reduced drop-off rate by 7%). 
- Developed seasonal campaign templates to reduce Google Ads cost.

### UX/UI Designer @ Freelance / Self-Employed
Jan 2018 – Jan 2018
Provided UX consultancy, managed roadmap, conducted research and built Web/Mobile app design for clients

### User Experience Designer @ Verizon Wireless
Jan 2017 – Jan 2018 | Greater New York City Area
- I redesigned the data visualization of the Call Center Service application. The new UI shortened call handling time for experienced users, induced faster on-boarding among new users.

### UX Design Intern @ Verizon Wireless
Jan 2016 – Jan 2016 | Greater New York City Area

### Digitization Intern @ Lincoln Center for the Performing Arts
Jan 2015 – Jan 2015

### Digital Collections Intern @ CUNY TV
Jan 2015 – Jan 2015 | Greater New York City Area

### Research Intern @ The Broadway League
Jan 2014 – Jan 2014 | Greater New York City Area

### Research Assistant @ Columbia School of Social Work
Jan 2014 – Jan 2014 | Greater New York City Area

### Psychology Research Assistant @ New York University
Jan 2013 – Jan 2013 | Greater New York City Area


## Education
### Master's Degree in Information Experience Design (IxD)
Pratt Institute

### Bachelor's Degree in Applied Psychology
New York University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ruojing-zhang

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Source: https://flows.cv/ruojing
JSON Resume: https://flows.cv/ruojing/resume.json
Last updated: 2026-02-23