Actively lead the strategic design build for Roxe’s Consumer, Merchant and Business mobile and web platforms. Worked directly with the Founder/CEO and SVP to develop ad-hoc design solutions for investor relations and marketing efforts.

Conduct and moderate various user testing sessions to collect insightful qualitative data that improves the app’s user experience. Spearheaded the development and implementation of a consistent visual design system within cross-functional teams.

Led and actively managed the design strategy for clients across web, mobile, print, interaction, and social media platforms.

Collaborated with multiple teams, including design, marketing and development to deliver unique digital solutions implementing the latest technologies to enable high conversions.

Supervised production specs, developed project strategies, timelines and facilitated design reviews. Managed client relationships by presenting design solutions and strategies, facilitating Q&A, and project onboarding.

Researched, designed & successfully launched over 15 websites for clients ranging from global rubber & tire corporations to boutique law firms.

Led the UX/UI redesign of the Bowen Media website from start to finish (research, design, test & implement).

Collaborated with the product management & developer teams to create visual solutions to encourage student sign-ups on the General Assembly website.

Created, refined, and tested prototypes for the company careers, press and locations pages; implemented design upgrades to the company UI library.