# Rupal K.

> Product Design at Meta

Location: New York, New York, United States
Profile: https://flows.cv/rupal

## Work Experience
### Senior Product Designer @ Meta
Jan 2022 – Present | New York City Metropolitan Area

### Lead Designer @ Roxe
Jan 2021 – Jan 2022 | New York, New York, United States
Actively lead the strategic design build for Roxe’s Consumer, Merchant and Business mobile and web platforms. Worked directly with the Founder/CEO and SVP to develop ad-hoc design solutions for investor relations and marketing efforts.

Conduct and moderate various user testing sessions to collect insightful qualitative data that improves the app’s user experience. Spearheaded the development and implementation of a consistent visual design system within cross-functional teams.

### Creative Director @ BOWEN®
Jan 2021 – Jan 2021
Led and actively managed the design strategy for clients across web, mobile, print, interaction, and social media platforms.

Collaborated with multiple teams, including design, marketing and development to deliver unique digital solutions implementing the latest technologies to enable high conversions.

Supervised production specs, developed project strategies, timelines and facilitated design reviews. Managed client relationships by presenting design solutions and strategies, facilitating Q&A, and project onboarding.

### UX Designer @ BOWEN®
Jan 2017 – Jan 2020 | Greater New York City Area
Researched, designed & successfully launched over 15 websites for clients ranging from global rubber & tire corporations to boutique law firms.

Led the UX/UI redesign of the Bowen Media website from start to finish (research, design, test & implement).

### UI/UX Intern @ General Assembly
Jan 2016 – Jan 2016 | Greater New York City Area
Collaborated with the product management & developer teams to create visual solutions to encourage student sign-ups on the General Assembly website. 

Created, refined, and tested prototypes for the company careers, press and locations pages; implemented design upgrades to the company UI library.

### Web Design Intern @ Experiture
Jan 2015 – Jan 2015 | Brooklyn, NY
Designing websites, web banner ads, landing pages and print collaterals 
  within tight deadlines
Interpreting the client's business needs and developing multiple concepts 
  and variations to suit their purpose
Presenting finalized ideas and concepts to clients or account managers 
  through presentations and interactive mock-ups

### Junior Graphic/Web Designer @ Alter Ego FZ-LLC
Jan 2013 – Jan 2014 | Dubai, UAE
- Lead Designer and editor for a seasonal fashion editorial for WAFI, a luxury mall in Dubai
- Headed several branding and rebranding projects for businesses ranging from cafes to real estate companies
- Interpreting the client's business needs and developing multiple concepts and variations to suit their purpose
- Presenting finalized ideas and concepts to clients or account managers through presentations and interactive mock-ups


## Education
### Master of Science (M.S.) in Communication Design
Pratt Institute
Jan 2014 – Jan 2016

### Bachelor of Design (B. Des) in Fashion Communication
National Institute of Fashion Technology
Jan 2009 – Jan 2013


## Contact & Social
- LinkedIn: https://linkedin.com/in/rupal-kukreti
- Portfolio: https://rupalkukreti.com

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Source: https://flows.cv/rupal
JSON Resume: https://flows.cv/rupal/resume.json
Last updated: 2026-03-30