# Rupika Dhawan

> Principal Product Designer | UX Leader | Ex-Apple & Google | Building Scalable, High-Impact Product Experiences

Location: Fremont, California, United States
Profile: https://flows.cv/rupika

A user experience designer, skilled in user research, interaction design & usability of a product. Having created my own jewelry brand from a concept to a successful retail experience, I have worked within all the stages of a product's lifecycle. I work well with cross functional teams and am effective in bringing user centric design methods to the table.

## Work Experience
### Manager UI/UX @ Align Technology
Jan 2022 – Present | San Francisco Bay Area
As part of the Platform Experiences team at Align, I am involved in providing mentorship and guidance to designers on the team, facilitating their professional development and skill enhancement.
Involved in design review and critique sessions to ensure the delivery of high-quality outputs and compliance with established best practices.
Continuously collaborating with cross-functional teams to ensure that design solutions align with product strategies and address user needs effectively.  
Advocating for user-centered design principles and promoting the adoption of design thinking across the organization and contributed to the development and refinement of design systems and standards.

### Senior UX Designer @ Apple
Jan 2021 – Jan 2022 | San Francisco Bay Area
Designed internal Apple Business platforms used by cross-functional teams at scale.
• Owned end-to-end design for internal enterprise products, translating complex operational needs into intuitive, scalable experiences
• Partnered closely with Product Owners and Engineering to define requirements, shape workflows, and influence system architecture
• Navigated ambiguous problem spaces to deliver solutions aligned with Apple’s design quality and operational rigor
• Led user flow definition and interaction models for high-impact internal tools supporting business operations

### UX Consultant & App Analyst @ Google Play @ Google
Jan 2019 – Jan 2021 | Mountain View, CA
UX designer for TechOps supporting Google Play Store and Android developer experiences.
• Designed and improved internal applications supporting global developer operations across the Android ecosystem
• Led the UX Consultation Program, streamlining onboarding and reducing ramp-up time by 20+ hours per new team member
• Partnered with Engineering to identify usability gaps, resolve critical issues, and improve product quality before  launch
• Owned UX for complex workflows, balancing technical constraints with usability and efficiency

### UX Designer @ Ogee Studio
Jan 2018 – Jan 2019 | San Francisco Bay Area
Worked with Visual Designers, UI Developers, and Product Owners using Agile methodology to create data-driven applications from concept to client demos.
• Designed end-to-end experiences for data-driven enterprise applications in Agile environments
• Created scalable navigation models and interaction frameworks to support complex user needs
• Collaborated with visual designers, developers, and product owners from concept through client demos and delivery

### Freelance UX Designer @ Unknown
Jan 2017 – Jan 2017 | Greater New York City Area
Freelance designer for various clients, including Prive Table, Ramen Adventures, and Tango.
• Delivered multiple web and mobile products from concept to launch for startups and small businesses
• Owned research, UX strategy, interaction design, and developer handoff

### Product Manager / UX Designer @ EdGenie
Jan 2015 – Jan 2017 | San Mateo, CA
Owning Product + User Experience
• Established UX as a foundational discipline, embedding design thinking into the product development process
• Partnered with founders and investors to define product vision, user experience strategy, and feature prioritization
• Led ideation, wireframing, user flows, and interaction models for web and mobile products
• Balanced business goals, user needs, and technical constraints to shape product direction

### Co-Founder (UX & Strategy) @ RN Designer Jewelry
Jan 2011 – Jan 2015 | Gurgaon, India
• Successfully managed to create a jewelry destination for wedding jewelry needs after carefully analyzing the consumers.
• Researched industry & competitive landscape to identify target user segment
• Sold over $250k of high end jewelry by understanding cusomer needs and recommending products.
• Increased annual sales by 35% by introducing new data driven  product management program


## Education
### User Experience Design Immersive in User Experience Design
General Assembly

### Master of Arts (M.A.) in Fashion Merchandising
Solent University

### Certificate in Fashion Business
Fashion Institute of Technology

### Bachelor of Arts (B.A.) in Fashion Retail & Merchandise Management
Nottingham Trent University

### Certificate in Business Management in European Retail
LDT, Nagold, Germany

### GIA (Gemological Institute of America)


## Contact & Social
- LinkedIn: https://linkedin.com/in/uxrupika

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Source: https://flows.cv/rupika
JSON Resume: https://flows.cv/rupika/resume.json
Last updated: 2026-04-13