Designed and launched Sybill’s AI Assistant (Ask Sybill) — creating seamless workflows for meeting prep, follow-ups, and deal management. The feature reached 3.8K users with 40K+ queries, and 64% reported saving 30+ minutes weekly, demonstrating strong adoption and measurable user value.

Redesigned CRM setup and autofill experience, streamlining onboarding and accelerating activation — increasing CRM integrations by 7% 2 months post launch, boosting feature usage by ~80%, and cutting setup-related support tickets by ~90%.

Built Sybill’s first design system foundation and led brand identity creation, improving design consistency, reducing CSS code by ~30%, and aligning product and marketing visuals ahead of Series B.

Partnered cross-functionally across Product, Engineering, Marketing, and CS to deliver iterative improvements, run design critiques, and establish structured design processes for faster, higher-quality execution.

Led and executed 7+ complex solutions on a CRM web app for insurance agents, resulting in a 95% task completion rate during product beta testing.

Shaped and created experiences for a B2C insurance policy management web app from 0 to 1, contributed components to and maintained the design system.

Streamlined collaboration with cross-functional and leadership teams, as well as external clients such as State Farm by establishing cadences and communication channels, resulting in better alignment and decreased sprints of development.

Established and implemented a design QA process by leading workshops with design, PM, and engineering teams, significantly reducing UI inconsistencies.

Established a baseline for design research within the design team and the company. Directed and conducted 200+ hours of user research, with findings served as a primary guide for product initiatives.

Directed and led user testing projects, with the findings serving as the primary guide for product initiatives. Established a foundational baseline for design research within the design team and Sureify as a whole.

Partner with B2B teams in cloud automation and healthcare to craft intuitive, scalable product experiences that simplify complex workflows and enhance usability.