**Community & Fan Engagement**

Created new ways to foster meaningful connections between creators and fans on YouTube; Led design vision and strategy for the Community Posts System; Responsible for driving roadmap definition and execution, cross-team collaboration and executive alignment.

**Lead Ads**

Empowered advertisers by creating innovative tools with effective information architecture; Elevated consumer engagements by modernizing the form experience; Improved product quality and user satisfaction by overhauling the Salesforce CRM integration experience.

**Core Business & Monetization**

Led design initiatives to unlock organic monetization opportunities for SMBs through native transactions, integrated payments, and appointment booking services; Drove business growth by establishing new business conversion flow; Created tools for Business Messaging and Insights.

**Onboarding Experience**

Led onboarding experience for Oculus Go - Created the mobile companion app from scratch; Defined the headset unboxing experience with 3D animation and its 1st-time setup flow in VR.