✦ Defined and built Venn from 0 to 1, a social dining platform connecting groups of strangers over curated events, shaping the product vision, brand and growth strategy from concept to launch.

✦ Led end to end product design for the experience ecosystem from onboarding, ticketing, memberships and event flows, optimizing for conversion, trust and long term community retention.

✦ Built and evolved the visual and brand design and language under the theme of modern retro humanism, defining tone, art direction and scalable design systems across app, web and marketing.

✦ Partnered with founders and investors on business positioning, monetization strategy, market narrative, aligning design decisions with growth goals and fundraising milestones.

✦ Designed and launched Umi, AI-powered wellness app recognized as Top App at CES 2025 and Tech Crunch, preparing for a U.S. rollout with expected 30,000 users in the first quarter.

✦ Led 0 to 1 to N product design, partnering across product, engineering, machine learning and data and GTM to deliver scalable, compliant and emotionally intelligent AI experience.

✦ Architected the agent UX system, that guided users towards successful outcomes optimizing task routing, fallback flows, and approvals to increase reliability, engagement and product growth.

✦ Drove design research and experimentation conducted Wizard of Oz, diary studies, A/B testing to refine and improve user understanding, task accuracy and long term engagement.

✦ Elevated product strategy and visuals through high fidelity motion design, developing interaction patterns, scaling design systems, building a visual design pattern and defining the brand’s AI personality and in-app experience.

✦ Co-inventor on 1 granted patent in conversational design and agentic user experience design.

✦ Led end to end design for an AI driven neurological diagnostic platform, taking the product from concept to investor ready proof of concept in an accelerated startup environment.

✦ Collaborated with founder, clinicians and engineers to define the product vision and translate complex medical workflows into ethical, accessible and intuitive user experience.

✦ Conducted rapid research and field studies, with doctors and patients, turning insights into prototypes that demonstrated clear clinical value, technical feasibility and investor confidence.

✦ Built the first design system, interaction models, that streamlined communication across design, engineering, and clinical teams while accelerating proof-of-concept delivery.

✦ National Pension Scheme: Designed responsive framework that cut development time and improved usability and accessibility, earning recognition from the Government of India and helping modernize how millions of citizens interact with the pension system.

✦ Axis Bank: Applied a data-driven approach with A/B testing and user feedback, reducing errors by 30% and streamlining transaction flows by 80%, which significantly improved customer satisfaction and trust in digital banking.

✦ Deloitte Internal: Enhanced the employee onboarding portal across four brands through heuristic analysis, aligning UX with organizational goals and delivering compelling pitch decks that improved adoption and stakeholder alignment.