I design AI experiences and lead the discipline that makes them scale.

I Own UX End-to-End:

Vision, standards, and the operating model that keeps craft quality high as the work grows.

I'm Hands on the Work:

Building AI-native prototypes, writing prompts like briefs, grounding decisions in real data, designing in code and coding in design. Close to the material. Close to the user. Close to the model.

I Think in Systems:

Across the full stack from strategy to execution, research to motion, brand to ops. The thread through all of it: taste, craft, and a native fluency with how AI actually behaves.

I Work Across:

AI Experience Strategy · Product Strategy · Research & Insights · UX · Visual Design · Motion Design · Brand & Content · Design Operations

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Nike (AI, Retail, Product, Brand Creative, Global Sales, and Operations across Nike Global, Jordan, Lebron, and Kobe), Amazon, Meta Reality Labs, Google, Disney, Tesla, NFL, UFC, LIV Golf, Polaroid, Microsoft, Huawei, Alibaba, Facebook Messenger, Panasonic, ABC News, Academy Museum of Motion Pictures, Asana, SleepIQ, Royal Caribbean, George Lucas Museum of Narrative Art, Aglet, Dolby, Indeed, Ancestry, Salesforce, Peer Inc, Riot Games, and more...