# Russell Hampton

> Designer. Builder. Leader.  
//  Head of Experience Design @ Fantasy.co

Location: United States, United States
Profile: https://flows.cv/russellhampton

AI-forward, hands-on product design leader with 20+ years of experience actively designing and building digital products and platforms within high-performing design organizations. Proven track record leading 0→1 and transformation initiatives, bringing a broad, adaptable perspective shaped by hands-on work across global brands including Nike, Amazon, Google, and Meta.

I turn ambiguity into definition. Align teams to the right focus. Raise the bar in exceptional craft.

And stay in the work, always.

www.russellhampton.work

// Claude Code, Antigravity, GitHub, Vercel, VS Code, Lovable, Supabase, Figma/Figma Make, Midjourney, Runway, ElevenLabs, Wispr Flow, Dia, and if you’re reading this then this list is old because this is the world we live in. And I love it.

## Work Experience
### Head of Experience Design, Executive Leadership @ Fantasy
Jan 2023 – Present | San Francisco, CA
I design AI experiences and lead the discipline that makes them scale.

I Own UX End-to-End:
Vision, standards, and the operating model that keeps craft quality high as the work grows.

I'm Hands on the Work:
Building AI-native prototypes, writing prompts like briefs, grounding decisions in real data, designing in code and coding in design. Close to the material. Close to the user. Close to the model.

I Think in Systems:
Across the full stack from strategy to execution, research to motion, brand to ops. The thread through all of it: taste, craft, and a native fluency with how AI actually behaves.

I Work Across:
AI Experience Strategy · Product Strategy · Research & Insights · UX · Visual Design · Motion Design · Brand & Content · Design Operations

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Nike (AI, Retail, Product, Brand Creative, Global Sales, and Operations across Nike Global, Jordan, Lebron, and Kobe), Amazon, Meta Reality Labs, Google, Disney, Tesla, NFL, UFC, LIV Golf, Polaroid, Microsoft, Huawei, Alibaba, Facebook Messenger, Panasonic, ABC News, Academy Museum of Motion Pictures, Asana, SleepIQ, Royal Caribbean, George Lucas Museum of Narrative Art, Aglet, Dolby, Indeed, Ancestry, Salesforce, Peer Inc, Riot Games, and more...

### Group Director of User Experience @ Fantasy
Jan 2020 – Jan 2023 | San Francisco Bay Area

### User Experience Director @ Fantasy
Jan 2016 – Jan 2020 | San Francisco

### User Experience Director @ Razorfish
Jan 2015 – Jan 2016 | San Francisco

### User Experience Lead @ Razorfish
Jan 2014 – Jan 2015 | San Francisco Bay Area

### Sr. User Experience Designer @ Razorfish
Jan 2012 – Jan 2014 | San Francisco

### Sr. User Experience Designer @ SolutionSet
Jan 2011 – Jan 2012 | San Francisco Bay Area

### UI Designer @ Backbase
Jan 2010 – Jan 2011 | San Francisco, California

### UI Designer & Front End Developer @ Scantron Corporation
Jan 2008 – Jan 2010 | San Diego, California

### Flash Designer @ Cuker
Jan 2008 – Jan 2008 | Greater San Diego Area

### UI Design Intern @ Mindgruve
Jan 2008 – Jan 2008 | San Diego, California


## Education
### Bachelor of Arts in Graphic Design
San Diego State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/russellhampton
- Portfolio: https://www.russellhampton.work
- Portfolio: http://www.fantasy.co

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Source: https://flows.cv/russellhampton
JSON Resume: https://flows.cv/russellhampton/resume.json
Last updated: 2026-04-13