# Russ Maschmeyer

> Design Director, GenAI @Meta. Former product lead XR/AI @Shopify and co-founder @primersupply

Location: Oakland, California, United States
Profile: https://flows.cv/russmaschmeyer

I've lived a few professional lives, but the current has been the most satisfying. Working at the intersection of design and technology at scale has been an incredible education and privilege.

## Work Experience
### Design Director, GenAI @ Meta
Jan 2024 – Present | United States

### Product Lead, Spatial Commerce @ Shopify
Jan 2021 – Jan 2024 | Berkeley, California, United States
Exploring the intersection of commerce and spatial computing.

### Cofounder, CEO @ Primer
Jan 2019 – Jan 2021 | Oakland, California
The future of commerce is immersive, driven by augmented reality and computer vision. We've built a first of its kind immersive marketplace for the home and our augmented reality app makes it easy to instantly visualize thousands of paint, tile, and wallpaper products from curated brands at full scale in your space with incredible accuracy.

### Product Designer @ Facebook
Jan 2017 – Jan 2018 | Menlo Park, California
Member of the Civic Engagement team, building tools that help representatives and constituents connect to build stronger communities

### Product Design Manager, Search & Profile @ Facebook
Jan 2016 – Jan 2017 | Menlo Park, CA
I manage the teams across Profile and Search, two of the three pillars of Facebook.

### Product Design Manager, Search @ Facebook
Jan 2013 – Jan 2016 | Menlo Park, CA
I founded and built the original design team re-imaging Search from the ground up.

### Product Designer @ Facebook
Jan 2011 – Jan 2013 | Menlo Park, CA
- Redesigned Facebook Groups on desktop and mobile
- Shipped Community Groups for schools
- Designed and shipped Graph Search

### Founder, Brand & Interactive Designer @ Strange Native
Jan 2007 – Jan 2011 | Brooklyn, NY
- Freelance design consultancy developing brand materials and websites for small businesses

### Engineering Analyst Intern, iPod/iPhone @ Apple
Jan 2010 – Jan 2010 | Cupertino, CA
- Spearheaded team brainstorm sessions and intellectual property discussions with legal 
- Participated in new product concept discussions while researching market trends
- Redesigned New Tech’s website and communication strategies

### Art Director, Brand & Interactive Designer @ The Ingredient
Jan 2009 – Jan 2009 | Brooklyn, NY
- Designed Walmart’s International e-commerce platform for 28 Brands in 12 countries.
- Helped shape the brand and design processes of The Ingredient.

### Art Director @ Nitro Group, USA
Jan 2008 – Jan 2009 | New York, NY
- Designed, programmed and shipped Dove Chocolate's core brand website.

### Art Director @ RDA International
Jan 2007 – Jan 2008 | New York, NY
- Developed banner ads and micro-sites for W Hotels, Nivea and Aloft Hotels.

### Art & Brand Director @ Neighborhoodies
Jan 2005 – Jan 2007 | Brooklyn, NY
- Designed, developed and shipped two full-scale, custom e-commerce sites
- Developed logo and brand collateral for music retailer concept


## Education
### Master of Fine Arts (MFA) in Interaction Design
School of Visual Arts

### Bachelor of Science (B.S.) in Studio Arts
New York University


## Contact & Social
- LinkedIn: https://linkedin.com/in/russmaschmeyer
- Portfolio: http://www.russmaschmeyer.com

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Source: https://flows.cv/russmaschmeyer
JSON Resume: https://flows.cv/russmaschmeyer/resume.json
Last updated: 2026-04-13