Lead Designer for the new Yahoo Calendar interface, focused on usability, accessibility, and a modern user experience.

Conduct user research and testing, using diverse methodologies to inform user-centered design choices. Developed data-driven design solutions through rigorous analysis. Led cross-functional workshops aligning with business objectives and user needs.

Led user research and designed responsive, accessible interfaces in Figma, delivering seamless experiences across devices. I developed wireframes for product cards and category pages, prioritizing intuitive navigation and WCAG accessibility. I introduced a vibrant, ingredient-inspired color palette that elevated the platform’s visual identity and user engagement while collaborating with stakeholders to refine the design system and align it with business objectives.

Spearheaded the redesign of a B2C platform homepage, leveraging client feedback and advanced UX best practices to significantly enhance usability and engagement metrics. Optimized the shopper's account flow, streamlining navigation and boosting task efficiency. Elevated the design system with new, scalable components and modern visual elements. Conducted comprehensive stakeholder workshops, aligning design strategies with business goals and user needs, and implemented contemporary fonts and visuals to improve overall usability.