Product Designer with 4+ years shipping digital products across fintech, enterprise SaaS, and AI-native platforms. I've driven 38% adoption increases, 30% faster reporting workflows, and 37% higher e-commerce conversions — all through user research, iterative prototyping, and design systems built in Figma.
Experience
2026 — Present
2026 — Present
San Francisco Bay Area
Redesigning the MVP 1.0 of an AI-powered web-app, leading end-to-end product design from competitive analysis and user research through lo-fi wireframes, user flows, and generative AI features.
• Conducting user interviews with founders, synthesizing qualitative research into product strategies that define the core feature set and information architecture
• Designing a generative AI chat interface and data dashboards, translating complex data into intuitive UI design and interaction patterns for key product workflows
• Building lo-fi wireframes and iterative prototypes with responsive design for web-to-mobile, mapping user journeys and workflows to reduce friction across the core product experience
• Performing competitive analysis across AI-native products to identify design patterns and opportunities, informing wireframing and visual design direction for the product roadmap
2025 — 2026
2025 — 2026
San Francisco Bay Area
Built the design system, product experience, and responsive website from the ground up — reducing handoff friction by 29% and navigation errors by 26% through user research and usability testing.
• Established a scalable design system in Figma with reusable UI components, typography, iconography, and visual design standards, reducing design-to-development handoff friction by 29%
• Optimized end-to-end user flows and platform navigation through user interviews, surveys, and usability testing, reducing navigation errors by 26% across core workflows
• Designed and shipped a responsive Framer website, achieving 18% improvement in page engagement through responsive design and content management optimization
• Delivered annotated Figma files and design system walkthroughs to product management and engineering, streamlining cross-functional collaboration and reducing design handoff clarifications
• Iterated on early product concepts through user research, high-fidelity prototyping, and wireframes, incorporating usability feedback to refine core UI design decisions across the digital product
2025 — 2025
2025 — 2025
San Francisco, CA
Reduced reporting time by 30% and improved task completion by 25% by designing accessible enterprise SaaS workflows through user interviews, prototyping, and WCAG 2.1 AA compliant UI design.
• Reduced project reporting time by 30% through user-centered design, conducting 15+ user interviews, workflow analysis, and iterative usability testing to simplify product architecture and user flows
• Enhanced task completion rates by 25% by delivering responsive, accessible UI design (WCAG 2.1 AA) through iterative prototyping and wireframing across enterprise SaaS workflows
• Facilitated 3 co-creation workshops to align multi-stakeholder requirements, validating user journeys and personas across city-scale digital products
• Translated complex data requirements into intuitive information architecture, interactive prototypes, and visual design for improved data visibility across the product
• Improved data visibility by simplifying product architecture and creating mockups that clarified reporting workflows for cross-functional teams including product management and engineering
2023 — 2024
2023 — 2024
Mumbai
Boosted product adoption by 38% and reduced support tickets by 32% by redesigning the fintech onboarding and transaction user journey through A/B testing, design systems, and user research.
• Boosted product adoption by 38% by redesigning the onboarding and transaction user journey, iterating UI design variants through A/B testing on the mobile app
• Built a component-based design system in Figma, shortening design-to-development turnaround by 22% and documenting design patterns and visual hierarchy for cross-functional teams
• Reduced user support tickets by 32% by redesigning fintech workflows that improved payment tracking and transaction visibility across the user interface
• Improved sprint efficiency by 18% by documenting design rationale, usability findings, and wireframes for product management and engineering teams
• Conducted user research including user interviews and surveys to identify pain points in the fintech payment user journey, translating findings into mockups and prototyping iterations
2022 — 2023
2022 — 2023
Mumbai
Increased ticket sales by 37% by designing end-to-end e-commerce user flows for web-app and mobile app (iOS/Android), integrating user research, journey mapping, and iterative prototyping into UX/UI design.
• Increased ticket sales by 37% by designing end-to-end e-commerce user flows including discovery, product pages, and checkout UI for responsive web-app and mobile app (iOS/Android)
• Integrated user research, user journey mapping, and iterative prototyping into high-fidelity UX/UI design, improving overall usability across digital products
• Documented UX decisions, interaction patterns, and feature specs for product management and engineering, streamlining cross-functional collaboration
• Enhanced the user interface through visual design improvements, wireframing, and mockups that aligned product design with brand guidelines across web-app and mobile app platforms
Education
California College of the Arts
MDes. Interaction Design
Avantika University
Bachelor of Design
Ramnarain Ruia College - Mumbai
HSC
Vasant Vihar High School