Redesigning the MVP 1.0 of an AI-powered web-app, leading end-to-end product design from competitive analysis and user research through lo-fi wireframes, user flows, and generative AI features.

• Conducting user interviews with founders, synthesizing qualitative research into product strategies that define the core feature set and information architecture

• Designing a generative AI chat interface and data dashboards, translating complex data into intuitive UI design and interaction patterns for key product workflows

• Building lo-fi wireframes and iterative prototypes with responsive design for web-to-mobile, mapping user journeys and workflows to reduce friction across the core product experience

• Performing competitive analysis across AI-native products to identify design patterns and opportunities, informing wireframing and visual design direction for the product roadmap

Built the design system, product experience, and responsive website from the ground up — reducing handoff friction by 29% and navigation errors by 26% through user research and usability testing.

• Established a scalable design system in Figma with reusable UI components, typography, iconography, and visual design standards, reducing design-to-development handoff friction by 29%

• Optimized end-to-end user flows and platform navigation through user interviews, surveys, and usability testing, reducing navigation errors by 26% across core workflows

• Designed and shipped a responsive Framer website, achieving 18% improvement in page engagement through responsive design and content management optimization

• Delivered annotated Figma files and design system walkthroughs to product management and engineering, streamlining cross-functional collaboration and reducing design handoff clarifications

• Iterated on early product concepts through user research, high-fidelity prototyping, and wireframes, incorporating usability feedback to refine core UI design decisions across the digital product

Reduced reporting time by 30% and improved task completion by 25% by designing accessible enterprise SaaS workflows through user interviews, prototyping, and WCAG 2.1 AA compliant UI design.

• Reduced project reporting time by 30% through user-centered design, conducting 15+ user interviews, workflow analysis, and iterative usability testing to simplify product architecture and user flows

• Enhanced task completion rates by 25% by delivering responsive, accessible UI design (WCAG 2.1 AA) through iterative prototyping and wireframing across enterprise SaaS workflows

• Facilitated 3 co-creation workshops to align multi-stakeholder requirements, validating user journeys and personas across city-scale digital products

• Translated complex data requirements into intuitive information architecture, interactive prototypes, and visual design for improved data visibility across the product

• Improved data visibility by simplifying product architecture and creating mockups that clarified reporting workflows for cross-functional teams including product management and engineering

Boosted product adoption by 38% and reduced support tickets by 32% by redesigning the fintech onboarding and transaction user journey through A/B testing, design systems, and user research.

• Boosted product adoption by 38% by redesigning the onboarding and transaction user journey, iterating UI design variants through A/B testing on the mobile app

• Built a component-based design system in Figma, shortening design-to-development turnaround by 22% and documenting design patterns and visual hierarchy for cross-functional teams

• Reduced user support tickets by 32% by redesigning fintech workflows that improved payment tracking and transaction visibility across the user interface

• Improved sprint efficiency by 18% by documenting design rationale, usability findings, and wireframes for product management and engineering teams

• Conducted user research including user interviews and surveys to identify pain points in the fintech payment user journey, translating findings into mockups and prototyping iterations

Increased ticket sales by 37% by designing end-to-end e-commerce user flows for web-app and mobile app (iOS/Android), integrating user research, journey mapping, and iterative prototyping into UX/UI design.

• Increased ticket sales by 37% by designing end-to-end e-commerce user flows including discovery, product pages, and checkout UI for responsive web-app and mobile app (iOS/Android)

• Integrated user research, user journey mapping, and iterative prototyping into high-fidelity UX/UI design, improving overall usability across digital products

• Documented UX decisions, interaction patterns, and feature specs for product management and engineering, streamlining cross-functional collaboration

• Enhanced the user interface through visual design improvements, wireframing, and mockups that aligned product design with brand guidelines across web-app and mobile app platforms