# Rutal Deshmukh > Product Designer · UX/UI Design · Figma · Design Systems | Founding Designer · Shipped 5+ Products 0→1 | Fintech · SaaS · AI Profile: https://flows.cv/rutal Product Designer with 4+ years shipping digital products across fintech, enterprise SaaS, and AI-native platforms. I've driven 38% adoption increases, 30% faster reporting workflows, and 37% higher e-commerce conversions — all through user research, iterative prototyping, and design systems built in Figma. I work across the full product design lifecycle: user interviews → user flows → wireframing → mockups → high-fidelity UI design → usability testing → design handoff. I've designed for web-app, mobile app (iOS/Android), and responsive platforms. What I bring to product teams: → UX/UI Design — user flows, wireframing, mockups, prototyping, visual design, responsive design, information architecture. → User Research — user interviews, usability testing, surveys, A/B testing, user journey mapping, workflow analysis → Design Systems — component libraries in Figma, design patterns, typography, iconography, WCAG 2.1 AA accessibility → AI Product Design — generative AI chat interfaces, data dashboards, AI-native product workflows → Cross-Functional Collaboration — partnering with product management and engineering to ship on time Domains: Fintech, Enterprise SaaS, AI-native, E-Commerce, Consumer, Digital Products Tools: Figma, Adobe Creative Suite, Framer, InVision, Miro, Balsamiq, Maze, HTML, CSS, JavaScript AI Tools: Cursor, ChatGPT, Claude, Midjourney, Sora, Figma Make Open to Product Designer, UX Designer, UI Designer roles. deshmukhrutal@gmail.com | rutaldeshmukh.com ## Work Experience ### Founding Product Designer @ 4QuartersAI Jan 2026 | San Francisco Bay Area Redesigning the MVP 1.0 of an AI-powered web-app, leading end-to-end product design from competitive analysis and user research through lo-fi wireframes, user flows, and generative AI features. • Conducting user interviews with founders, synthesizing qualitative research into product strategies that define the core feature set and information architecture • Designing a generative AI chat interface and data dashboards, translating complex data into intuitive UI design and interaction patterns for key product workflows • Building lo-fi wireframes and iterative prototypes with responsive design for web-to-mobile, mapping user journeys and workflows to reduce friction across the core product experience • Performing competitive analysis across AI-native products to identify design patterns and opportunities, informing wireframing and visual design direction for the product roadmap ### Founding Product Designer @ Yudi J Academy Jan 2025 – Jan 2026 | San Francisco Bay Area Built the design system, product experience, and responsive website from the ground up — reducing handoff friction by 29% and navigation errors by 26% through user research and usability testing. • Established a scalable design system in Figma with reusable UI components, typography, iconography, and visual design standards, reducing design-to-development handoff friction by 29% • Optimized end-to-end user flows and platform navigation through user interviews, surveys, and usability testing, reducing navigation errors by 26% across core workflows • Designed and shipped a responsive Framer website, achieving 18% improvement in page engagement through responsive design and content management optimization • Delivered annotated Figma files and design system walkthroughs to product management and engineering, streamlining cross-functional collaboration and reducing design handoff clarifications • Iterated on early product concepts through user research, high-fidelity prototyping, and wireframes, incorporating usability feedback to refine core UI design decisions across the digital product ### Product Designer @ C40 Cities Jan 2025 – Jan 2025 | San Francisco, CA Reduced reporting time by 30% and improved task completion by 25% by designing accessible enterprise SaaS workflows through user interviews, prototyping, and WCAG 2.1 AA compliant UI design. • Reduced project reporting time by 30% through user-centered design, conducting 15+ user interviews, workflow analysis, and iterative usability testing to simplify product architecture and user flows • Enhanced task completion rates by 25% by delivering responsive, accessible UI design (WCAG 2.1 AA) through iterative prototyping and wireframing across enterprise SaaS workflows • Facilitated 3 co-creation workshops to align multi-stakeholder requirements, validating user journeys and personas across city-scale digital products • Translated complex data requirements into intuitive information architecture, interactive prototypes, and visual design for improved data visibility across the product • Improved data visibility by simplifying product architecture and creating mockups that clarified reporting workflows for cross-functional teams including product management and engineering ### Founding Product Designer @ BharatNXT Jan 2023 – Jan 2024 | Mumbai Boosted product adoption by 38% and reduced support tickets by 32% by redesigning the fintech onboarding and transaction user journey through A/B testing, design systems, and user research. • Boosted product adoption by 38% by redesigning the onboarding and transaction user journey, iterating UI design variants through A/B testing on the mobile app • Built a component-based design system in Figma, shortening design-to-development turnaround by 22% and documenting design patterns and visual hierarchy for cross-functional teams • Reduced user support tickets by 32% by redesigning fintech workflows that improved payment tracking and transaction visibility across the user interface • Improved sprint efficiency by 18% by documenting design rationale, usability findings, and wireframes for product management and engineering teams • Conducted user research including user interviews and surveys to identify pain points in the fintech payment user journey, translating findings into mockups and prototyping iterations ### Product Designer @ Paytm Insider Jan 2022 – Jan 2023 | Mumbai Increased ticket sales by 37% by designing end-to-end e-commerce user flows for web-app and mobile app (iOS/Android), integrating user research, journey mapping, and iterative prototyping into UX/UI design. • Increased ticket sales by 37% by designing end-to-end e-commerce user flows including discovery, product pages, and checkout UI for responsive web-app and mobile app (iOS/Android) • Integrated user research, user journey mapping, and iterative prototyping into high-fidelity UX/UI design, improving overall usability across digital products • Documented UX decisions, interaction patterns, and feature specs for product management and engineering, streamlining cross-functional collaboration • Enhanced the user interface through visual design improvements, wireframing, and mockups that aligned product design with brand guidelines across web-app and mobile app platforms ### Co-Founder and Product Designer @ Embed Design Jan 2021 – Jan 2022 | Pune District Co-founded a design consultancy that helped 5+ startups secure funding. Led product design and product ownership for an AI-native enterprise SaaS platform, increasing throughput by 45% and reducing QA errors by 43%. • Enabled 5+ startups to secure funding by delivering end-to-end UX/UI design solutions including prototyping, mockups, wireframing, and user-driven product narratives • Led product design and product ownership for an AI-native life sciences enterprise SaaS platform, increasing study throughput by 45% and reducing QA errors by 43% through usability testing and user research • Collaborated on a cloud governance platform redesign, increasing workflow efficiency by 22% and reducing task errors by 17% via user research, workflow mapping, and usability studies • Shipped MVPs within 8–12 weeks by applying user-centered design principles, delivering wireframes, mockups, and visual design across web-app and mobile app platforms • Led information architecture and user flow decisions for multiple digital products, creating design systems and design patterns in Figma that scaled across product teams ### Graphic Design Intern @ Echoing Healthy Ageing Jan 2020 – Jan 2021 ### Visual Design Intern @ Jaipur Rugs Jan 2020 – Jan 2020 ## Education ### MDes. Interaction Design California College of the Arts ### Bachelor of Design Avantika University ### HSC Ramnarain Ruia College - Mumbai ### SSC Vasant Vihar High School ## Contact & Social - LinkedIn: https://linkedin.com/in/rutaldeshmukh - Portfolio: https://rutaldeshmukh.com - Portfolio: https://tinyurl.com/rutal-portfolio-snippet - GitHub: https://github.com/rutald - Portfolio: https://www.rutaldeshmukh.com - Email: mailto:deshmukhrutal@gmail.com --- Source: https://flows.cv/rutal JSON Resume: https://flows.cv/rutal/resume.json Last updated: 2026-04-17