Aligned eng, data, ops, and marketing around a shared vision and OKRs; shaped and prioritized the roadmap.

Improved engagement (+12%), reduced time-to-match (–46%), and increased matches (+8%) by redesigning acquisition funnels.

Validated new product bets through qualitative research and A/B testing; accelerated product-market fit in 3 markets.

Introduced a prioritization and QA framework that improved planning velocity, reduced iteration time, and improved product quality.

Partnered with PMs and eng leads to define early product strategy for supply growth.

Mentored designers and supported high-impact projects while expanding influence into product development and planning.

Led a UX overhaul that improved usability and expanded product coverage to 6 additional countries.

Collaborated with the CEO, PM, and back-end engineer to define requirements and ship v1 of the redesigned tool.

Conducted user interviews and usability testing to identify friction points and inform iterative design changes.

Owned front-end development alongside core product design responsibilities

Increased user satisfaction by 18% and reduced timber identification time by 9%.

Defined product vision and roadmap, aligning a cross-functional team of 8 across design, engineering, and go-to-market.

Conducted competitive analysis and market research to identify key gaps and opportunities in the political fundraising space.

Led foundational research, concept testing, and usability studies to shape early product strategy.

Navigated early-stage ambiguity to build and launch the MVP on an accelerated timeline.

Developed interactive prototypes and validated with usability studies.

Work published in JCISE journal: ‘Stroke-Hover Intent Recognition for Mid-Air Curve Drawing…’