Led design initiatives across platforms to align with our mission of connecting fans to artists through immersive music storytelling. Collaborated with executive leadership and product management to identify growth opportunities, enhance user experiences, and implement creative features based on data insights. Created and maintained a design system for platform-wide consistency. Worked closely with iOS and Android engineers and web development teams to deliver high-fidelity designs and prototypes with detailed specs and oversee successful implementation. Highlights include the launch of our flagship product, Coda Companion, and partnerships with artists, including Metallica, for the band’s 40th-anniversary concerts.

Led digital projects through research, competitive analysis, sketch ideation, wireframes, prototypes, high-fidelity designs, and front-end development phases within a small studio environment. Presented design solutions that aligned with project and business goals to clients and stakeholders. Mentored junior team members and educated the broader team on emerging design and technology trends. Worked directly with development partners to ensure quality and successful implementation. Managed content for multiple client CMS platforms. Clients included Visa, Specialized Bicycles, and Bay Area startups.