• Contributed to MVP product development and feature prioritization

• Led and produced consistent UX driven design innovations

• Spearheaded a client rebrand initiative and translated it across the full digital experience

• Built a system to enable rapid social media content creation

• Designed and maintained a scalable design system with Storybook integration

• Led user research initiatives to inform design decisions and validate features

• Fostered a strong, collaborative relationship between design and development teams

• Established consistent design workflows and documentation standards

• Collaborated with project teams to brainstorm and develop creative concepts

• Created original design solutions aligned with established brand and style guidelines

• Led and participated in visual design presentations to clients

• Translated approved designs into detailed design specifications for development and production

• Provided guidance and oversight to junior design team members to ensure quality and consistency

• Contributed to the development of a new creative layout for a client’s online store experience

• Designed and executed a holiday campaign informed by demographic behavior to drive complementary product purchases

• Created campaign concepts aimed at increasing customer awareness and engagement

• Led the team in unifying design aesthetics across all creative assets for brand consistency

• Developed UI micro-interactions and motion graphics to enhance the user experience