Guiding the visual and interaction strategy for the core platform experience, I led the modernization of the homepage and mobile endpoints and defined the discovery of AI integrations within the platform to drive better user outcomes.

* Product Strategy & Architecture: Collaborated on the UX evolution following a $3B merger, leading the design vision for the platform’s "front door" (Home) to support multiple health and wellbeing SKUs; maintained high-altitude architectural oversight to ensure visual and structural consistency across the desktop and mobile ecosystem.

* AI Branding & Strategic Alignment: Partnered with a select leadership group to lead the design of the PercyIQ and Transform branding; secured sign-off from the ELT and collaborated with Marketing to deliver final assets and vision for commercial launch.

* PercyIQ & Discovery Strategy: Directed the end-to-end "Discovery" journey (Catalog, Smart Recs, and Navigation) by aligning with PM, Engineering, and Content teams to modernize product taxonomy; led early-stage AI explorations to define the UX roadmap for PercyIQ designs and craft the interaction patterns that would drive future user outcomes and trust.

* Systemic Scalability: Supported the early evolution of the Groove design system to maintain WCAG 2.1 AA compliance and collaborated with UX leadership around two major product rebrands; refined core design foundations to allow for future product flexibility and patterns for AI-assisted user journeys.

Led the end-to-end mobile design strategy for Amazon QuickSight (Business Intelligence), translating complex desktop data visualization tools into a responsive, native mobile experience (iOS & Android).

* 0 to 1 Launch: Designed and shipped the foundational architecture for the QuickSight mobile app, enabling enterprise users to access secure dashboards on the go.

* Visual Systems: Standardized the visual language for data reporting on mobile (charts, graphs, KPIs) to ensure readability and accessibility across varying device sizes.

* Feature Scaling: Expanded the product ecosystem by designing key retention features, including Favorites, Sheet Tabs, and Onboarding and Educating.

Primary designer for the initial work of Amazon WorkLink, a secure mobile access solution for enterprise employees.

* Prototyping & Validation: Created high-fidelity prototypes and wireframes to validate workflows, balancing strict enterprise compliance with consumer-grade usability.

* Cross-Platform Parity: collaborated with engineering to ensure seamless feature parity between Android and iOS implementations in early building phases.

UX partner for the AWS Productivity suite (WorkDocs, Chime, WorkMail).

* Rebranding & Unification: Collaborated with visual design leadership to execute a holistic rebrand of Amazon WorkDocs, unifying the experience across desktop, web, and mobile endpoints.

* Visual Alignment & Shared Language: Partnered across product teams to ensure visual consistency and component alignment between WorkDocs, Chime, and WorkMail, creating a cohesive "Productivity Suite" identity within the AWS ecosystem.

*Experience Retooling & Standards: Owned extensive UX retooling to modernize legacy patterns, ensuring all product components aligned with industry standards, global localization needs, and WCAG accessibility guidelines.