• Doubled subscriber base by launching an interactive e-commerce website with revamped visual design and curated recommendation experience

• Increased user engagement by 50% through interview and usability testing sessions to inform final design decisions

• Reduced navigation time by 66% with AI-based search experience to serve ~500 local mentoring programs

• Collaborated cross-functionally with engineers and program leaders to guide product vision and develop a 0 to 1 design system to ensure scalability and brand consistency

• Spearheaded comprehensive research with 30+ stakeholders to uncover organizational framework and current challenges

• Drove 25% increase in customer engagement by directing end-to-end packaged pass design initiative to surface service offerings and reestablish business partnerships

• Conducted 30+ interviews with local stakeholders to validate design concepts and identify growth opportunities

• Collaborated with developers and designers to strategically elevate brand identity by proposing redesigned logos and visual elements

• Reduced note aggregation time by 25% by employing heuristic evaluation to optimize interface usability