• Focused on onboarding, performance marketing, and lifecycle initiatives to drive new user acquisition, conversion, and retention.

• Enhanced advertising experiences to help sellers reach more customers and increase campaign effectiveness.

• Designed cross-platform flows for activation and engagement experiments across iOS, Android, and Web.

• Led end-to-end product design for Weee!'s marketplace —from seller portals to customer shopping experiences — played a key role of substantial YoY growth in GMV.

• Designed Weee!’s marketplace feature within its larger grocery platform (iOS, Android, Web), ensuring a seamless user experience across both grocery and marketplace services, with multi-language support.

• Led a junior graphic designer and overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• Oversaw product design for RICEPO’s on-demand food delivery app and Weee!’s food delivery feature, delivering authentic Asian cuisine across 40+ U.S. cities, and improving conversion rates and AOV.

• Designed intuitive iOS, Android, and web experiences for product discovery, menu browsing, cart management, and real-time order tracking, enhancing the shopping journey across grocery and food services with multi-language support to cater to a diverse customer base.

• Developed Figma templates and integrated Google Sheets automation to streamline creative design workflows, significantly improving efficiency and reducing manual work across design projects.

• Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• Managed product design for RICEPO’s on-demand food delivery app delivering authentic Asian cuisine across 40+ U.S. cities, and driving significant growth, leading to acquisition from Weee!.

• Developed a scalable and creative design system with multi-language support to enhance accessibility and platform scalability.

• Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

• Coordinated frequently with factories and printers to manufacture brand collateral and accessories.

• Worked regularly on graphic, layout, web, packaging and production materials in a small but profitable firm.

• Designed and coded Shopify e-commerce websites.

• Product photography and Promotional Videos.