# Ryan L.

> Product design | Brand design

Location: Fremont, California, United States
Profile: https://flows.cv/ryanl3

Creative professional with a decade of experience in brand, graphic, web, and product design. Holding a master's degree in Digital Art, I've worked at leading companies including Weee!, RICEPO, and Gensler. My diverse background includes expertise in product design, branding, graphic design, and content creation. I’m always interested in new connections and opportunities to collaborate.

## Work Experience
### Product & brand designer, Growth @ Weee!
Jan 2025 – Present | Fremont, California, United States
- Focused on onboarding, performance marketing, and lifecycle initiatives to drive new user acquisition, conversion, and retention.
- Enhanced advertising experiences to help sellers reach more customers and increase campaign effectiveness.
- Designed cross-platform flows for activation and engagement experiments across iOS, Android, and Web.

### Product & Brand Designer, Marketplace @ Weee!
Jan 2023 – Jan 2025 | Fremont, California, United States
- Led end-to-end product design for Weee!'s marketplace —from seller portals to customer shopping experiences — played a key role of substantial YoY growth in GMV.
- Designed Weee!’s marketplace feature within its larger grocery platform (iOS, Android, Web), ensuring a seamless user experience across both grocery and marketplace services, with multi-language support. 
- Led a junior graphic designer and overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

### Product & Brand Designer, On-demand food delivery @ Weee!
Jan 2021 – Jan 2023 | Fremont, California, United States
- Oversaw product design for RICEPO’s on-demand food delivery app and Weee!’s food delivery feature, delivering authentic Asian cuisine across 40+ U.S. cities, and improving conversion rates and AOV.
- Designed intuitive iOS, Android, and web experiences for product discovery, menu browsing, cart management, and real-time order tracking, enhancing the shopping journey across grocery and food services with multi-language support to cater to a diverse customer base.
- Developed Figma templates and integrated Google Sheets automation to streamline creative design workflows, significantly improving efficiency and reducing manual work across design projects.
- Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

### Lead Product & Brand Designer @ RICEPO
Jan 2018 – Jan 2021 | San Jose, California, United States
- Managed product design for RICEPO’s on-demand food delivery app delivering authentic Asian cuisine across 40+ U.S. cities, and driving significant growth, leading to acquisition from Weee!.
- Developed a scalable and creative design system with multi-language support to enhance accessibility and platform scalability.
- Led 2 junior graphic designers, overseeing design production and ensuring timely delivery of high-quality, brand-aligned assets.

### Graphic Designer @ Tyger Manufacturing
Jan 2017 – Jan 2018 | San Francisco Bay Area
- Coordinated frequently with factories and printers to manufacture brand collateral and accessories.
- Worked regularly on graphic, layout, web, packaging and production materials in a small but profitable firm.
- Designed and coded Shopify e-commerce websites. 
- Product photography and  Promotional Videos.

### Guest Speaker @ Adobe
Jan 2017 – Jan 2017 | San Francisco Bay Area
Guest Speaker of a 3 day session on brand design, logo design and editorial design.

### Brand design Intern @ Gensler
Jan 2015 – Jan 2016
- Brand, Environmental and signage Design
Translates conceptual and creative thinking into design solutions in 2d and 3d forms, including prints, packaging, digital deliverables, and environmental applications; Creates communication and information designs with consistent brand strategies by utilizing relevant materials, processes and fabrication, in addition to meeting building codes and project-specific standards requirements.

- Programming, Data, and plans Analysis
Works as a planner provides analysis and develops community-growth strategies with an eye toward long-term needs; Analyzes architecture plans and building structure to develop strategies for appropriate signage locations, including interior, exterior and parking lot. 

Related Software: Illustrator, Photoshop, InDesign, Word, Excel, Revit, Sketchup

### Graphic Design Intern @ We Are Onyx
Jan 2014 – Jan 2015
Designed newsletters, roll-up banner, postcards, website banners, social media posts, and website redesign.
Created templates for newsletter emails in MailChimp.

### Graphic Design Intern @ Ocean Magazine
Jan 2012 – Jan 2014 | Carlsbad
- Magazine editorial design
- Online magazine publishing 
- Finished special issues, titled Girls' Guide to Bali and so on


## Education
### Master’s Degree in Information Technology
Shepherd univeristy

### Visual Art (Media) in Visual and Performing Arts
UC San Diego

### Certificate in Design Communication Arts
UCLA Extension

### Associate of Arts (AA) in Graphic Design
Foothill College


## Contact & Social
- LinkedIn: https://linkedin.com/in/ryanlau098
- Behance: https://behance.net/ryanlau

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Source: https://flows.cv/ryanl3
JSON Resume: https://flows.cv/ryanl3/resume.json
Last updated: 2026-04-13