Advertising company that leveraged public social data from many sources to target relevant ads based on consumers' interests as indicated by their social activity across networks.
• www.140proof.com
• Came up with our first T-Shirt slogan: "You can't spell CAPITALISM without API"
• Built custom extensible ad delivery system and contributed to the ad serving API
• Lead the frontend development on a variety of products and social-web experiments
including Twitter apps, iPhone webapps, "Responsive" websites, javascript, css,
Ruby (Sinatra and Rails)
• Currently rebuilding internal tools (using AngularJS, LESS) to support Sales/AdOps
• Founding member of the Engineering team.
140proof.com