Scaled the UX/UI team, supporting both UX and visual design across a complex systems-driven game.

Rebuilt the design pipeline from Adobe + Axure to a centralized, tokenized Figma system, improving cross-team velocity and design consistency.

Created and managed the teams roadmap in collaboration with leads across game design, engineering, production, and art — aligning the team around a unified strategy.

Built the design team from 2 to 10 and created core tracks for systems, tools, and experience design to support high-velocity launches.

Designed and scaled the internal and partner-facing design systems that powered drops for Nickelodeon, Hello Kitty, Care Bears, and more — reducing design + eng overhead by 50%.

Led strategy and execution across marketplaces, brand tools, and user flows, while partnering with the COO and CTO to align design with company-wide launch infrastructure goals.

Co-led the visual direction of Legends of Runeterra from early prototype through global launch, defining core systems like progression, content unlocks, and live event branding.

Built and scaled the visual design system in Figma, increasing team velocity and transforming how product, design, and engineering collaborated.

Grew into a lead role managing a team of visual and motion designers, while partnering with engineers, game designers, and product managers to ship polished live content and features.

Freelance UX, UI, interaction and motion design for brands like Nike, Intel, Microsoft, Motorola, PlayStation and Redbull.